Anexceptionalopportunityforastrategicandhands-onmarketertoshapegrowthinadata-led,product-centricenvironment. Ourclient,aleaderinthepropertytechspace,isseekinga Growth,Product&InsightsLead witha strongProduct-LedGrowth(PLG)background ,proven datainsightscapability ,andtheabilityto designanddeliverend-to-endmarketingplansthatdriveuseractivation,conversion,andretention. TheRole Thisnewlycreatedrolesitsattheintersectionofproduct,marketing,anddata.YoullleadthechargeinembeddingPLGframeworks,harnessdatatoinformstrategy,andtakeownershipofintegratedmarketingplansfromcreationtoexecution,allwiththegoalofdrivingmeasurablegrowth. KeyResponsibilities LeadthedevelopmentandrolloutofacomprehensivePLGstrategyacrossplatformsandservices Usebehaviouralandperformancedatatoidentifykeytriggersforuseractivation,retention,andexpansion CreateanddeliverintegratedmarketingplanstoachievegrowthtargetsacrossB2BandB2Caudiences Optimisedigitalfunnelsthroughdata-drivenCROstrategiesandA/Btesting Produceanddelivercontentandassetsacrosskeychannelslandingpages,in-productmessaging,andmore CollaboratecloselywithProduct,UX,andBrandteamstoensurealignmentandimpact OwnperformancedashboardsacrossGA4,HubSpot,Looker,andinternaltoolstoinformandrefinecampaigns Line-manageajuniorteammember,fosteringexpertiseinCRO,analytics,anddata-ledmarketing WhatYoullBring AdeepbackgroundinProduct-LedGrowth(PLG)environments,ideallywithexperiencescalingdigitalservices Expertiseindataanalysistools(GA4,HubSpot,Looker)andastronggraspofbehaviouralanalytics Atrackrecordofcreatinganddeliveringintegratedmarketingplansthatdrivemeasurablegrowth ConfidenceinmanagingCROexperimentsandoptimisingdigitaljourneys AbilitytoalignmarketingexecutionwithproductstrategyandUX Strongcommunicationandleadershipskills,withtheabilitytoinfluencecross-functionally Desirable Experienceinpropertytech,land,orthebuiltenvironment FamiliaritywithusingAItoenhanceonboarding,messaging,andconversion Thisisahigh-impactrolewithvisibilityacrossthebusiness. Please contact your consultant directly if you are already registered with Katie Bard. Katie Bard is an Equal Opportunities Employer. Katie Bard will be managing your application in accordance with the GDPR and Data Protection Act 2018. Please refer to our privacy notice which will explain how we as an organisation will manage your data on our website. If your application is successful, we will contact you and manage your personal data in accordance with the guidelines of GDPR. If your application has been unsuccessful, we will delete your application within 6 weeks and all record of your data. Katie Bard is acting as an employment agency.