Job Description
CRM Specialist
Bond Street (full time in office)
35-45k
Permanent
9:00-5:30
Luxury retail company
Job mission.
* To use all CRM resources to optimise the client journey within to support the retail team with their commercial goals.
key responsibilities.
* Main point of contact for CRM systems (Salesforce)
* Management of effective attribution across the market
* Coordination client reward programme - gifting, events, and activations
* Oversee the database, and support boutiques on the 'CRM Mindset' to keep it clean and prepared for transition to Salesforce.
* Regular reporting to offer CRM analysis to support brand and retail in achieving their goals.
main skills to be successful;
* Proficiency in Microsoft apps including Excel, BI, PowerPoint and CRM applications.
* Understanding of the luxury market in general
* Knowledge of data protection policies
* Flexible attitude as work is never finite in a small team and ad hoc projects are common!
* Ability to work independently or in a team depending on the task.
Task List
ATTRIBUTION
* CRM rules implementation & monitoring
* Pre-attribution management & tracking
* Client journey Masterfile, top client attribution tracking
* CRM KPIs monitoring and boutique support to achieve
* New boutique CRM game plan - database extraction & communication target plan in collaboration with HQ & brand
* Define strategy for recruitment and retention of clients and prospect potential clients.
ACTIVATION
* Coordination of local and global event & activation guest lists and recipients - extraction, submission & boutique coordination
* Gifting programme management & distribution
* Ad hoc/seasonal activation distribution & follow up (welcome pack, CNY, Christmas, etc.)
* Post event/activation reporting on attendance & return
* Combine data and research with marketing communications to maximize customer relationships.?
SYSTEMS
* Roll out and coordination of Salesforce (budgeted X hours)
* Main contact and champion for CRM systems
* Clean up and maintenance of database
* Boutique training on ongoing data management
* M3 gifting inventory management (brand/logistics?)
REPORTING
* Daily sales reporting to check CRM, sales & compliance rules
* Monthly CRM reporting - birthdays, top clients, new clients, KPI updates, etc.
* Monitoring of re-sellers and flip file
* Regular CRM analysis reporting to provide business insight, leverage client intelligence to identify client potential for new relationships
* Monitor and analyse CRM results and provide recommendations/actions to develop customer portfolio & traffic.
Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.
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