Excelcare are a family-owned care home provider operating for over 34 years. We have a temporary project based at our St Georges Court Care Home in Cambridge, CB2 1HT for someone with strong sales and marketing experience.
You will work closely with our Director of Sales, Marketing, Engagement & Wellbeing and the Home Manager and Team to develop and implement effective sales & marketing strategies to increase our occupancy and revenue for the home. This will also include identifying and pursing new business opportunities.
Main Responsibilities of the Customer Relationship Partner
Working on key projects within the remit of Sales & Marketing
Ensuring our brand values and culture are understood and reflected in created materials.
Working closely with the Director of Sales, Marketing, Engagement & Wellbeing to create new media (images and videos) including group templates, promotions, advertisements, and social media artwork.
Liaising with current suppliers to create new sales and marketing materials for our print portfolio and building awareness of what is available to our wider team, and ensuring materials are kept up to date.
Assisting the home with enhancing our presence on the Carehome.co.uk website to support the home to increase it's reviews and score.
* Promoting good reviews received via social media.
* Working with the Manager to assist in show arounds for interested new families considering the home for themselves or a loved one.
Supporting with the organisation and promotion of promotional events i.e., incentives, webinars, open days, and promote home-specific events.
Scheduled creation and distribution of group quarterly newsletter this also includes completion of relevant reports.
Supporting in the creation and communication of guidance materials around showcasing homes and sales and marketing processes.
Branding and formatting of documents, where required.
Skills and experience:
Previous Sales experience is essential
You will ideally have experience in Adobe Creative Cloud
Excellent written English skills with an exceptional attention to detail.
Ability to work on projects independently and present back to Senior management
Care background would be preferable but will consider candidates with alternative backgrounds
This is a temporary contract therefore we are looking for people who can start at short notice. If this opportunity appeals to you please apply online today. We look forward to hearing from you.