Who We Are
Founded in 1997 by Joyce and Bryce Gibson, Direct Soccer is the UK's leading specialist in custom football teamwear. A family-owned business, we support grassroots clubs across the country with the fastest fulfilment in the industry. We're proud to be the number one UK partner for adidas, Mitre, and Joma, and in the top-tier for Nike.
We're a fast-growing SME known for embracing bold ideas and using technology to work smarter. From our AI-driven inventory planning to Scotland's first AutoStore robotic warehouse, we continually invest in innovative solutions that make us more efficient, scalable, and future-ready.
Our bespoke website is the most advanced in the teamwear industry, enabling full kit customisation online without customer service involvement.
We're exploring new AI applications across our operations, giving you exposure to cutting-edge tools and strategic innovation initiatives.
Our commitment to innovation has been widely recognised. At the Courier Business Awards 2025, we were shortlisted in several categories, including Innovation & Technology, and proudly won Medium to Large Business and Overall Business of the Year.
Our culture is down-to-earth and hard-working, shaped by multigenerational family leadership who lead by example. You'll be trusted, challenged, and given genuine ownership from day one.
What You'll Be Working On
Website & Platform Management
Manage and maintain our bespoke ecommerce platform.
Develop a strong understanding of front-end vs back-end functionality.
Ensure site content, navigation, and structure are accurate and optimised.
Monitor site performance and technical issues.
Liaise with developers to support improvements, enhancements, and fixes.
Identify opportunities to improve user experience (UX), including monitoring customer reviews.
Product Management (Full Lifecycle)
Upload new products accurately and efficiently.
Write compelling, SEO-optimised copy that resonates with our customers.
Manage product categorisation, tagging, and on-site merchandising.
Collaborate cross-functionally with Buying and Design teams regarding product information, availability, and imagery.
Carry out product updates and retirement strategy.
Ensure product data integrity across the platform.
Ecommerce Growth & Optimisation
Support the Marketing and Buying teams with on-site promotional activity.
Analyse user behaviour using GA4 or similar tools.
Contribute ideas to increase average order value (AOV).
Drive SEO improvements.
Lead A/B testing in partnership with internal teams and external partners.
Conduct competitor research within sports ecommerce and teamwear markets.
Monitor trends in ecommerce functionality, UX design, and promotional strategy.
Documentation & Process
Create and maintain internal training guides for website processes.
Ensure documentation evolves alongside platform changes.
Lead cross-department training on ecommerce processes.
Drive streamlined workflows and improved operational efficiency.
Who We're Looking For
Data-driven with strong commercial judgement and confident making independent decisions.
Experience in ecommerce, digital marketing, or related field.
Strong understanding of online retail best practice, SEO, and UX principles.
Highly organised, proactive, and detail-oriented.
Excellent written communication skills.
Comfortable analysing data and turning insight into action.
Experience in HTML or Markdown is advantageous.
The Benefits of Working at Direct Soccer
Mentorship from Directors - Learn directly from senior leaders.
Training on Industry Tools - Gain hands-on experience with the systems and software used across the business.
Supportive Team Culture - Join a collaborative, fast-paced environment where your ideas are valued.
Monthly Work Events - Enjoy regular team socials and activities.
Career Development - Opportunities to grow and shape your future.
Additional benefits include employee discounts, on-site parking, and a company pension.
Equal Opportunity Statement
Direct Soccer is committed to diversity and inclusivity in the workplace.