Head of Brand Campaign
National Consumer Brand
West Midlands: Hybrid 2/3 (WFH)
Competitive Salary & Package
This is a fantastic opportunity to join this progressive business in a leadership role, leading the strategic direction of the brands multi-channel brand campaigns, with a talented team in delivery functions. You’ll play a crucial part in the business achieving it’s growth plans.
The Brand:
* Heritage consumer brand
* £100+ million turnover business
* Continued investment (people, technology and resource)
* Transformation projects in Digital and Tech
* In house Paid Media/ Digital team, Analytics and Insights team and Creative team.
* Agency for TV Media/ ATL campaigns
* Award winning. Product & People
* Fantastic working culture. Excellent reputations within the market.
* Great benefits package
* Exciting and fun consumer brand. Luxury product
With growth firmly on the agenda they have and continue to build out a fantastic Brand. Nurturing their existing loyal customer base as well as a focus on new customer acquisition, in this role you will be responsible for setting the customer comms strategy be managing multi-channel brand campaigns and messaging.
Reporting into the Marketing Director, and supported by the wider marketing team (circa 30 people), your key responsibilities will include:
* in the development of the brands campaign strategy, ensuring brand consistency across channel including content, PR and Socia Media plans.
* manage the brands campaign plan, briefing and coordinating plans and guidance for the team.
* strong working relationships across departments to facilitate collaboration and achieve shared goals.
* and approve creative work to ensure alignment with brand objectives and standards.
* the brands PR strategy to ensure continued growth, maximizing exposure for the strategic and tactical priorities.
* and reporting on campaign success, pushing continuous improvement.
* Managers reporting into you, (Campaign and PR), each with a delivery team under them.
Key Skills & Attributes
* Experience operating in another leadership role, comfortable managing teams, as well as reporting at board level.
* Highly organised with great project management skills
* Comfortable with pace, and managing multiple campaigns plans/ changeable campaign plans
* Excellent attention to detail, with great content and comms skills
* Ideally previous experience managing creative, or a good eye for creative design with an understanding of best practice in design principles across different formats.
* Strong strategic thinking with analytical skills
* Excellent communication and interpersonal skills.
* Excellent leadership abilities, with experience managing teams