AsaProductMarketingManager,youwillberesponsiblefordrivingpositioning,go-to-marketexecutionandcommercialimpactacrosskeyareasoftheZellisportfolio.Yourfocusisclear:turninsightintorevenue.Youwilltranslateproductcapabilityintocompellingvaluestories,supportsuccessfullaunches,strengthencompetitivepositioningandequipourcommercialteamstowin. YouwillreporttotheHeadofProductMarketingandworkcloselywithProductManagement,Sales,CustomerSuccessandthewiderMarketingteam. Responsibilities Productpositioningandmessaging Defineclear,differentiatedpositioninggroundedincustomeroutcomes. Developmessagingframeworksthatmovetheconversationfromfeaturestomeasurablevalue. Ensureconsistencyacrosscampaigns,salesenablementandexternalcommunications. Go-to-marketdelivery Leadend-to-endgo-to-marketplansforproductlaunches,enhancementsandpropositions. AlignProduct,Sales,MarketingandCustomerSuccessaroundsharedobjectivesandlaunchmilestones. Ensureeverylaunchisevidence-basedandmeasuredbyadoption,pipelinecontributionandrevenueimpact. Marketandcompetitiveinsight Conductbuyerresearch,win/lossanalysisandcompetitormonitoring. Maintainup-to-datebattlecards,personasandsegmentationframeworks. Translateinsightintopracticalrecommendationsthatinfluencepricing,packagingandroadmappriorities. Salesenablementandvaluearticulation Developtoolsthathelpsalesteamssellonvalue,notfeatures. Creatediscoveryguides,valuepropositions,objection-handlingframeworksandbusinesscasesupportmaterials. PartnerwithSalestoembedconsistent,confidentproductstorytelling. Performanceandimpact Trackproductmarketingcontributiontowinrates,dealsizeandgrowth. Usedatatorefinemessaging,campaignsandGTMprocesses. Demonstratetangiblecommercialimpactfromproductmarketingactivity. AI CreationandmanagementofAIagentsinthePMMandGTMprocessestodriveefficiencyandeffectiveness Skills&Experience Significantproductmarketingexperience,ideallywithinHR,PayrollorB2BSaaS. Experiencedeliveringstructuredgo-to-marketplansinenterpriseenvironments. Strongcommercialawarenessandcomfortworkingwithrevenuemetrics. Provenabilitytoturncomplexproductcapabilityintosimple,persuasivemessaging. Experiencesupportingcompetitiveintelligenceandsalesenablementprogrammes. ConfidentcommunicatorwhocaninfluenceacrossProduct,SalesandMarketing. FormalMarketingqualificationsareadvantageousbutnotessential Allrolesrequirecandidatestodemonstrateapositive,curiousmindsetforAI-firstworking,embracingthepowerfulimpactthathumanAIcanbringtotheworldofwork Benefits&Culture AtZelliswecreatemarket-leadingHR&Payrollproductsandservices,topowerexceptionalemployeeexperiencessothatyouandyourpeopledobetter.Ourmulti-award-winningproductspayoverfivemillionemployeesayear,withalmosthalf(42%)oftheFTSE100,50%ofthetopretailersand30%ofthetopuniversitiesintheUK&Irelandascustomers,makingusthelargestproviderofPayrollandHRsoftwareandmanagedservices. Ourvisionistobetheclearleaderinpay,reward,analytics,andpeopleexperiences.We'repassionateaboutcreatinganenvironmentwherepeoplewanttojoin,belongto,andbepartofaprogressiveorganisation.Ourvalues,whichweredefinedwithinputfromallofour2,000colleagues,weliveandbreatheeveryday: Unstoppabletogether. Alwayslearning. Makeitcount. Thinkscale. Ourpeoplearecriticaltoourongoingsuccess;wereproudofourinclusiveculturethatgivesyoutheplatformtogrow,challengethestatusquoandplayacrucialroleinfurtherenhancingourmarketpositionastheleadingproviderofHR&Payrollsoftwareandservices.WithZellisyoullhavethechancetostretchandchallengeyourselfinanenvironmentthatsvaried,flexibleandhugelysupportive. Wealsolovetorewardandrecogniseourbrilliantcolleagues.Aspartofyourbenefitspackage,youllreceive: Acompetitivebasesalary. 25daysannualleave,plusyourbirthdayoffandtheopportunitytobuyadditionalholiday. Privatemedicalinsurance. Lifeassurance4xsalary. Enhancedpensionschemewithcompanycontributionsupto8.5%. Ahugerangeofadditionalflexiblebenefitsacrossfinancial&personalwellbeing,lifestyle&leisure.