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Associate brand manager

Maidenhead
Abbott
Brand manager
Posted: 13 July
Offer description

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

The Opportunity

This position works out of our Maidenhead location in the Abbott Diabetes Division. We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

As the Associate Brand Manager, you will: develop marketing strategies, including brand development, and work on implementing these strategies through campaigns to achieve financial and market business goals.

WHAT YOU’LL DO

Key Accountabilities include:

* Define and develop marketing strategies to maximize brand growth
* Develop and implement brand plans that deliver on marketing strategies
* Work closely with marketing teams including digital and trade marketing, cross-functional teams including regulatory, finance, medical, supply, and commercial excellence; regional and category marketing teams; and external partners
* Manage innovation projects using insights, develop business cases, involve in product development, planning, customer engagement, implementation/launch, reporting, and post-launch evaluation
* Forecast demand with high accuracy
* Manage budgetary responsibilities
* Report brand performance, including internal financials and market performance, using data to adapt strategies, plans, and investment opportunities
* Responsible for brand content development and leading the internal approval process

EDUCATION AND EXPERIENCE YOU’LL BRING

Required

* Educated to degree level in business and/or marketing management

Experience

* Brand management or related experience with a proven track record of success
* Strong influencing and project management skills
* Industry experience preferred
* Ability to solve organizational problems
* Experience working with MS Office

WHAT WE OFFER

As you’d expect from a global healthcare company, we offer a range of benefits including competitive salaries, a defined contribution pension scheme, private healthcare, life assurance, and a flexible benefits scheme.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.

The base pay for this position is N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Product Management

DIVISION: ADC Diabetes Care

LOCATION: United Kingdom > Maidenhead : Abbott House

ADDITIONAL LOCATIONS:

WORK SHIFT: Standard

TRAVEL: Yes, 5% of the time

MEDICAL SURVEILLANCE: Not Applicable

SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day)

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