1. Drive B2B lead generation across multi-channel digital campaigns
2. Hands-on experience in SEO, PPC, CMS & email automation
About Our Client
Our client helps organisations unlock the full potential of their content by modernising legacy systems into Microsoft 365/Azure. Using AI-powered tools like Microsoft Copilot, streamlining processes and supercharging collaboration for global teams.
Job Description
3. Develop and execute digital marketing campaigns to support business goals.
4. Manage and optimise social media platforms to increase brand awareness and engagement.
5. Oversee website content and SEO strategies to improve online visibility.
6. Analyse campaign performance and present actionable insights to stakeholders.
7. Collaborate with internal teams to align marketing initiatives with business objectives.
8. Monitor market trends and competitor activities to identify opportunities.
9. Utilise marketing automation tools to streamline processes and improve efficiency.
10. Ensure all digital content aligns with brand guidelines and messaging.
The Successful Applicant
Essential
11. Experience in digital marketing roles within a B2B environment, ideally with exposure to IT, SaaS, technology or professional services.
12. Hands-on PPC experience, including Google and Microsoft campaign management.
13. Strong understanding of SEO (technical, content, local/GEO, AEO, link-building).
14. Experience using at least one CMS for content publishing.
15. Strong copywriting skills tailored for B2B and technical audiences.
16. Analytical skills and familiarity with GA4 & performance reporting.
17. Experience creating or supporting visual content production.
18. Strong organisational skills, ability to manage multiple projects and meet deadlines.
Desirable
19. Experience with Pardot/Salesforce email campaigns or automation flows.
20. Understanding of CRO, user journeys and B2B lead-generation funnels.
21. Experience producing short-form or basic video content.
22. Knowledge of HTML/CSS for minor content updates.
23. Familiarity with generative AI tools for content support.
What's on Offer
24. Competitive salary: £35,000 - £45,000 per year
25. Hybrid working: 3 days in-office / 2 days remote
26. Private healthcare
27. Pension contribution
28. 25 days annual leave (plus bank holidays)
29. Clear career progression and professional development opportunities