Digital Communications Manager
Location: London hybrid
Hours: Full-time
Salary : c£35,000 per annum
The organiation is a registered charity, the leading voice of adult social care providers in England. Representing members who deliver care and support to over 120,000 people along with a wide range of services, the organisation supports those providing care for older people, individuals with long-term conditions, learning disabilities, mental health needs, and autism.
As the collective voice of their members and the broader care sector, the organisation champions a united, quality-driven, and independent sector that prioritises choice, value for money, and exceptional care standards.
The Role
They are seeking a dynamic and creative Digital Communications Manager to lead the transformation and growth of the organisation's digital presence and external communications. Sitting at the intersection of their Policy and Membership teams, this role is crucial to amplifying their voice across the adult social care sector and beyond.
You'll take ownership of all social media channels – LinkedIn, X (Twitter), Facebook, and Instagram – and set up new platforms as appropriate (e.g., TikTok), managing and delivering a consistent flow of engaging, insightful, and strategic content that reflects both the challenges and successes of the care sector. You'll also oversee the organisation's website to ensure their digital presence is cohesive, accessible, and aligned across all platforms.
This role is about storytelling, strategy, visibility, and impact. You'll play a key role in increasing engagement, growing their audience, and generating new members and income through high-quality, consistent digital content.
Many providers, policymakers, and the public are becoming increasingly aware of the organisation's influence — and this post will take that momentum and build on it. You will bring to life the behind-the-scenes work that often goes unnoticed, highlight the real-world impact of their policy wins, and clearly communicate the wide-ranging benefits of the organisation's membership — especially those members may not yet be fully aware of.
They're looking for someone who understands how to translate complex policy into clear, visual, and interactive narratives, who can showcase the real-world benefits of membership, and who thrives on building communities and digital impact. Whether you're creating infographics, making short videos, writing captions, or responding to sector news in real-time, you'll be their digital front door.
You will also play a role in helping to grow their membership by ensuring the organisation's work is well understood, consistently visible, and seen as essential to those operating in adult social care.
You'll be the digital linchpin within the organisation — collaborating across teams and staying on top of sector developments. You'll also maintain the website to reflect and reinforce their digital messaging, ensuring all public-facing content — including social media, their website and wider materials such as member brochures, and publications like Savings Solutions and Sustainability (SSS) — are aligned and consistent.
Key Responsibilities
Social Media Strategy & Leadership
Content Creation & Brand Storytelling
Membership Engagement & Visibility
Website and Cross-Platform Consistency
Collaboration & Sector Insight
Skills and Qualifications
Minimum 2 years' experience in similar role
Demonstrable experience managing professional social media channels, ideally in a policy, charity, or membership environment.
A strong track record in content creation, particularly designing infographics and short-form video for LinkedIn, Instagram, X/Twitter — and other platforms such as TikTok or YouTube.
Experience with website content management and ensuring consistency across digital platforms.
Exceptional written and visual storytelling skills, with the ability to translate complex issues into clear and compelling content.
Advanced Canva skills or experience with similar tools for rapid and engaging content production.
Strategic thinker with experience growing audiences and increasing digital engagement.
Confident working independently while collaborating across internal teams and responding to real-time events.
A genuine interest in social care, policy, or public affairs — with an appreciation for the challenges providers face.
Understanding of how to build visibility and credibility for an organisation through social media and online content.
Awareness of the role and value of membership organisations, with a commitment to helping members understand and access their benefits.
Highly organised, proactive, and adaptable with strong attention to detail and a flair for creativity.
A digital ambassador — champions the role of social media and online content in driving change, engaging stakeholders, and growing organisational impact.
To Apply
If you feel you are a suitable candidate and would like to work for this reputable organisation, please do not hesitate to apply.
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