Senior Paid Media Specialist- TikTok and Meta
Brighton-based media agency
Salary circa £45,000
Talent Hub is working with a full-service media agency based in Brighton that works with some of the UK’s most exciting brands.
As their digital work continues to grow, they are looking for a hands on Senior Paid Media Specialist to strengthen delivery, improve consistency, and help bring structure to their paid media campaigns, driving TikTok and Meta campaigns and leading a small Paid Media team.
Key responsibilities of this Senior Paid Media job:-
* Plan, build and manage paid media campaigns across platforms including Meta Ads, Google Ads, TikTok, X (Twitter) and Reddit
* Translate campaign briefs and media plans into well-structured campaign builds and platform setups
* Manage campaign launches, pacing and optimisation to ensure campaigns perform against client objectives
* Accurately manage campaign budgets and track spend across multiple campaigns
* Implement and maintain conversion tracking and tagging, ensuring campaign measurement is reliable
* Monitor campaign performance and carry out ongoing optimisation and testing
* Build and maintain clean campaign structures, naming conventions and QA processes across all paid media platforms
* Support the production of campaign performance reports, analysing results and identifying clear insights
* Provide guidance and support to junior digital executives, helping develop their campaign management skills
* Take ownership of maintaining clear campaign tracking, budget pacing and reporting processes across all live campaigns
What you will need:-
* Proven experience in paid digital marketing, ideally within an agency or media buying environment, with expertise in TikTok and Meta campaigns.
* Confident running campaigns from setup through optimisation and reporting
* Strong attention to detail when managing budgets, campaign builds and reporting data
* Strong hands-on experience managing campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display & YouTube)
* Experience running campaigns on TikTok Ads, X (Twitter) Ads and Reddit Ads
* Familiarity with programmatic display advertising is advantageous
* Experience running digital audio campaigns (Spotify, podcast networks or programmatic audio) is a bonus
Benefits:- 25 days holiday plus bank holidays, opportunities to enjoy festivals and become part of this vibrant Brighton-based agency!