The IMC Media Manager EMEA reports to the Director, AI Capabilities and is crucial for leading the company's Brand Experience and Digital Transformation across the EMEA region. This strategic role will champion best‑in‑class, data‑driven, scalable media strategies, guiding the implementation of ODG across integrated and retail media. The ultimate goal is to accelerate data‑driven marketing maturity and drive measurable business growth for the company's power brands.
Responsibilities
* Develop and lead the EMEA media strategy, defining the comprehensive vision and strategic roadmap for holistic, full‑funnel owned and paid media (including video, paid social, retail media, and search) aligned with business growth objectives.
* Accelerate data‑driven marketing maturity by partnering with CRM and Analytics to establish strategies for data activation (1P, 2P, 3P), creative personalization, and optimization techniques (AI/ML) to achieve advanced audience targeting and campaign efficiency.
* Drive integrated media effectiveness by defining clear measurement frameworks, Test & Learn agendas, and performance standards (including Marketing Mix Modeling – MMMs) to evaluate cross‑channel media efficiency and demonstrate ROI.
* Manage strategic partnerships and agencies by cultivating platform partnerships (e.g., Google, Meta, Amazon DSP) to secure early access to new initiatives and lead daily management of the media agency relationship, ensuring operational excellence and efficiency tracking.
* Provide thought leadership and training, serving as the subject‑matter expert to Brand Marketing teams and regional stakeholders, delivering strategic guidance and upskilling programs to build best‑in‑class scalable media capabilities across the region.
Qualifications
* Bachelor's degree in Marketing, Business Administration, Economics, or a comparable field.
* Minimum of 8 years of professional experience as a Digital Media Leader in an international or EMEA regional role, preferably within a Consumer Packaged Goods (CPG) or media agency environment.
* Minimum of 3 years of experience in media and web analytics, including proficiency with Marketing Mix Modeling (MMMs).
* Demonstrated expertise in the Programmatic and Paid Social media landscape, including hands‑on experience with various DSPs/SSPs and major large‑scale publishers (e.g., Google, Meta, Amazon) and technical knowledge of MarTech solutions such as Customer Data Platforms (CDPs) and Data Management Platforms (DMPs).
* Proven ability to drive innovation, utilizing new technologies including AI and machine learning, to achieve business goals efficiently and at scale.
* Demonstrated functional competencies in Integrated Marketing Communications (IMC) strategy, Business Strategy, and Commercial Expertise.
* Experience in complex cross‑functional collaboration, project management, and a strategic mindset.
Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Colgate‑Palmolive Company is a global consumer products company operating in over 200 countries, specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name.
Join Colgate‑Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values – Caring, Inclusive, and Courageous – we foster a culture that inspires our people to achieve common goals. Together, let’s build a brighter, healthier future for all.
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