Join to apply for the Senior Campaign Manager, B2B role at Blackhawk Network
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Join to apply for the Senior Campaign Manager, B2B role at Blackhawk Network
Workplace: Hybrid - 2 days in office per week in Hemel Hempstead Office
Hours: 35
Reports to: Sr. Manager, Demand Generation,
Overview of Role
We are seeking a dynamic B2B marketer to drive awareness, build pipeline, and generate high-quality leads for our Sales team. You'll focus on our rewards and incentives customer segment, using global and local campaigns to deliver swift results. This hands-on role offers the chance to make a significant impact. If you're results-driven, collaborative, and ready to hit the ground running, we’d love to hear from you.
What You’ll Do
* UK Campaign Management:Plan and run UK marketing campaigns aligned to revenue goals, using insights from past performance, market research, and customer feedback.
* Global Campaign Alignment:Lead and shape key EMEA/global campaigns, ensuring consistency and collaboration across markets.
* Campaign Optimisation:Continuously test, track, and refine campaigns using A/B testing, sales feedback, and key performance metrics.
* Demand Generation:Drive targeted lead generation campaigns to expand BHN penetration in rewards and incentives using various channels.
* Stakeholder Engagement:Collaborate with Sales, Global Marketing, Product, PR, and agencies to align strategies and maximise campaign impact.
* Reporting and Analysis:Own campaign performance reporting, highlighting successes, gaps, and opportunities for improvement.
What We’re Looking For
* Campaign Experience:Background in campaign, field, or demand gen marketing across Enterprise and SMB, ideally in tech/fintech.
* Multi-Channel Success:Proven success running multi-channel B2B campaigns across the full marketing mix.
* Digital Marketing Knowledge:Good understanding of web, content, SEO/SEM, social, and paid media.
* Pipeline and Revenue:Track record of driving pipeline and supporting revenue goals.
* Communication Skills:Excellent communicator with strong copywriting skills.
* Collaborative Approach:Able to work cross-functionally to deliver results.
* Bonus: Knowledge of branded payments, incentives, rewards
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
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