Posted: 19 June
The role
We’re looking for a talented, B2C, conversion-focused copywriter to rewrite our website for a fast-growing, feel-good, community-led brand. This is a full rewrite across approximately 8 core pages (approx 6000 words), and we want someone who can go beyond describing what we do and instead capture how it actually feels to be part of it. We’ve gathered detailed customer feedback, and the insight is clear: people aren’t buying the activity itself - they’re buying confidence, connection, purpose and a genuine good-mood lift to their week. Your job is to turn those insights into warm, engaging, high-converting copy that speaks directly to those emotions. The tone is critical. It needs to be super friendly, conversational, and written in the kind of language our customers actually use - nothing corporate, nothing over-polished, and absolutely no generic filler. Our core demographic is 45-65, predominantly female. We want copy that feels human, reassuring, and relatable from the very first line. Just as importantly, we do not want AI-written copy - this needs to be crafted by an experienced writer who understands nuance, psychology, and how to reduce hesitation and build trust through words alone. If you’ve worked on DTC, membership, or community-led brands and know how to turn real insights into copy that genuinely connects and converts, we’d love to hear from you. Please provide a sample of your work with your proposal.
