The Client
Our client is a multi‑award winner of the Conde Nast Traveller Worlds Best Tour Operator award, a luxury travel company established by a team of exceedingly knowledgeable professionals. They arrange the best luxury travel experiences worldwide for prestigious customers.
The Requirement
They require a Head of Digital Marketing to support their growth trajectory. The new appointment will execute an ever‑developing online presence and must be an expert in digital marketing, blending creative and data/technical skills. The successful candidate will ultimately increase quality traffic to the website and social media sites and generate convertible leads.
The role requires B2C digital marketing experience and a deep understanding of the High‑Net‑Worth market. The ability to thrive in a fast‑paced environment is essential.
Areas of Expertise and Responsibility
* Paid Search
* Social Media
* Website Development
* Reporting
* Search/Generative Engine Optimisation
We are seeking a results‑driven, digitally fluent individual who thrives in a competitive, creative environment. They must be enthusiastic about joining a dynamic and successful company and committed to playing a pivotal role within the business.
A background in luxury brand marketing is a distinct advantage, and the candidate must be able to use imagery and copy to position such a brand.
Key Attributes
* Intuitive understanding of luxury brand positioning and communications.
* Strong analytical ability.
* A practical, hands‑on approach and can‑do attitude at all times.
* Ability to use initiative and research product independently.
* Creativity, including a good eye for selecting captivating photography, graphics and video.
* Excellent interpersonal and organisational skills.
* Experience of travel to a wide range of destinations is an advantage, though not essential.
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