We’re looking for an experienced, commercially minded and brand-focused Consumer Insights Manager to join our Business Strategy & Insights team at McDonald’s UK&I. In this pivotal role, you’ll be the voice of the customer, translating data into actionable insights that shape strategic decisions across the business.
Reporting to the Head of Consumer Insights, you’ll act as a trusted advisor to our Marketing team, influencing initiatives across Brand Affinity, Trust, Families, Digital and Delivery. You’ll also collaborate closely with our National Operations team, providing insight that informs restaurant design, enhances the delivery experience, and drives improvements in customer satisfaction.
What You’ll Be Doing:
1. Leading insight plans across Brand Affinity, Trust, Families, Digital and Delivery, working closely with Marketing.
2. Overseeing continuous data sources like brand and advertising trackers, extracting insights that explain the ‘why’ behind performance.
3. Acting as a strategic advisor to National Operations, supporting initiatives in restaurant design and customer experience.
4. Collaborating with Business Insights and external agencies to connect commercial performance with customer attitudes and behaviours.
5. Managing and developing a direct report (Consumer Insight Analyst), providing coaching and growth opportunities.
6. Sharing best practices with global McDonald’s markets and contributing to cross-functional initiatives.
Qualifications:
What You’ll Need:
7. 5+ years’ experience in consumer insights (client or agency side), with expertise in qualitative and quantitative research.
8. Proven ability to work with continuous data and lead brand and advertising-related research.
9. Strong commercial acumen and experience linking customer insights to business outcomes.
10. Excellent communication and storytelling skills, confident presenting to senior stakeholders.
11. Line management experience and a passion for developing talent.
12. Curious, proactive and resilient, with a can-do attitude and ability to thrive in a fast-paced environment.
13. Experience in customer experience (CX) research is highly desirable, particularly in evaluating and improving in-person service environments.
What You’ll Get:
14. Be part of a high performing insights team shaping commercial decisions across the business
15. Access to industry-leading training and career development opportunities
16. A collaborative and inclusive culture, where your ideas are valued
17. Competitive salary plus bonus, cash allowance, free parking, free lunch and gym access
18. Hybrid working pattern
Additional Information:
Company Vision and Culture
Our Global vision is to build a better McDonald’s and in the UK and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.
McDonald’s is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.
Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.
Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together
At McDonald’s we are People from all Walks of Life...
People are at the heart of everything we do, and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.
We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.
We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere."
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