Creative Automation Specialist
We are looking for a tech‑savvy marketer to join our MarTech team in Marketing Services at Flutter UK & Ireland. Your role will put automation at the heart of our workflow processes and drive forward our AI/automation capabilities across key digital marketing channels to improve efficiency, targeting, optimisation and campaign delivery.
What you’ll do
* Manage and optimise creative automation platforms ensuring compatibility with our strategic marketing partnerships (DCO, templating, dynamic content tools).
* Partner with design and media teams to build scalable templates and dynamic creative variations enhancing the marketing workflow process of the future.
* Implement workflows for creative scale that enable rapid creative versioning, localisation and testing, enhancing creative effectiveness.
* Ensure creative assets are structured, tagged and delivered efficiently across channels; operationalise key digital asset management solutions delivered by our product & technology colleagues.
* Be curious, seeking new ways to deliver creative innovation and automation and keeping Flutter at the forefront of marketing excellence.
* Analyse creative performance and recommend automation‑led improvements for speed, relevance and impact in a customer‑ and commercially‑driven context.
How you’ll do it
* Bachelor’s degree in Marketing, Business Communications or Applied Computer Science (preferred).
* Exposure to marketing automation platforms with familiarity of basic marketing metrics; hands‑on experience using AI platforms such as OpenAI, Anthropic Claude or similar in a marketing context.
* Exposure to creative tooling and automation solutions (Digital Asset Management, Content Management platforms such as StoryTeq, Video Automation, CMS).
* Experience building or supporting content creation and customer journey at scale.
* Working knowledge of HTML/CSS and operating systems.
* Compliance with responsible AI, governance frameworks and AI ethics.
* Experience working in multi‑location and cross‑functional teams in a multi‑brand and multi‑vertical business.
* Good understanding of Gen AI, large language models and how AI products work; actively leverage Flutter’s AI tools to maximise productivity.
About Flutter UK & Ireland
Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week. With the likes of Paddy Power, Betfair and Sky Betting & Gaming in the fold, we are the largest division of global entertainment giant Flutter and boast some of the most popular apps and games in the UK and Ireland markets.
What we’ll offer you
* £1,000 annual learning fund
* Unlimited holiday
* Twice‑yearly bonus (with part of it guaranteed)
* Pension contribution scheme
* Private healthcare
* Flexible ways of working – home or office, it’s your choice
* Access to thousands of Udemy courses
* Investment via the Company Sharesave Scheme
* 16 hours paid volunteering time per year
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don’t have to meet all the requirements listed to apply for this role.
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