# Marketing Manager (m/f/d) - App Marketing* **Anstellung:**Berufserfahrene* **Start:**ab sofort* **Standort:**HamburgAs part of our dynamic, ambitious, and data-driven **Paid Social & App Marketing Team**, you’ll join a supportive environment that values collaboration, innovation, and knowledge-sharing. We work with focus and passion – whether through close project collaboration or connecting at team events.As a **Marketing Manager (m/f/d) App Marketing**, you will take **ownership** of planning, executing, and optimizing App Marketing and Paid Social campaigns across multiple platforms. You will play a **key role** in driving performance, identifying growth opportunities, and leveraging data-driven insights to maximize efficiency and effectiveness.# Responsibilities* Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution* Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions* Manage budgets, forecast performance, and scale campaigns to maximize results* Run analyses, A/B tests, and experiments to drive continuous optimization* Track industry trends and identify growth opportunities with strategic initiatives* Collaborate with Design, Media, Analytics, and Tech teams on creatives and automation* Mentor junior team members and share best practices# Requirements* Degree in business administration or related field (e.g., media management, e-commerce)* 1.5+ years of experience in app marketing, ideally in a fast-paced environment* Strong analytical skills with ability to interpret data and derive actionable insights* Knowledge in app marketing, including campaign setup & targeting; Paid Social (e.g., Meta Advantage+ catalogue ads) is a plus* Hands-on experience with Adjust, Meta Business Manager, Google Ads, Apple Search Ads, App Stores, Smartly or similar tools* Excellent English skills, both written and spoken# Benefits* Hybrid working* Täglich frisches Obst* Sportkurse* Exklusive Mitarbeiter Rabatte* Kostenlose Getränke* Sprachkurse* Company Events* Relocation Unterstützung* Mobilitätszuschlag* Zentrale Lage* Flexible Arbeitszeiten* Betriebliche Altersvorsorge* Weiterbildungs- angebote* Hunde erlaubt* AY Academy* Feedbackkultur* Firmenfahrrad# HR Kontakt* **Merle** Talent Acquisition{"category":"Online Marketing & CRM","target":"Berufserfahrene","title":"Marketing Manager (m\/f\/d) - App Marketing","id":25225}Teilen:
#J-18808-Ljbffr