Y2K Vintage is entering an exciting new phase. With the upcoming launch of our neighbouring menswear store and a dual-site Store Manager overseeing both locations, we’re looking for a highly capable Assistant Store Manager to take day-to-day ownership of our Brick Lane womenswear store!
Key Responsibilities:
Store Leadership & Ownership
* Take full ownership of daily store operations and performance
* Act as the senior in-store decision maker, escalating strategically rather than operationally
* Be the eyes and ears of the business, feeding back insights on customer behaviour, product, team and opportunities
* Lead the store confidently in the Store Manager’s absence (which will be frequent due to dual-site oversight)
1.
Commercial Performance & Strategy
* Drive sales and profitability through active shop-floor leadership
* Contribute to weekly plans of action (POA) and take responsibility for executing them in-store
* Monitor KPIs, sell-through and category performance, identifying opportunities in real time
* Work collaboratively on strategy, not just execution
Team Development & Culture
* Lead, coach and develop the store team day-to-day
* Build strong relationships with team members, supporting progression and performance
* Set the tone for standards, energy and customer-first culture
* Deliver ongoing feedback, training and motivation in a fast-paced environment
Customer Experience & Community
* Build genuine rapport with regular and loyalty customers
* Be a visible presence on the shop floor, creating a welcoming and high-energy atmosphere
* Represent the brand authentically to our Brick Lane community
* Use customer insight to inform buying focus, VM and events
Visual Merchandising & Product Curation
* Take ownership of the store’s visual identity and flow
* Curate product drops and stories that feel exciting, trend-led and commercial
* React quickly to stock levels, trends and sell-through
* Maintain high visual standards at all times
Events, Marketing & Brand Activation
* Ideate, plan and host in-store events for loyalty and repeat customers
* Work with the Social Media Manager to create moments worth sharing
* Support local marketing initiatives and activations across both sites
* Help bring the brand to life beyond just the shop floor
About You
* Proven experience in a senior retail management role (fashion or vintage strongly preferred)
* Confident running a store with autonomy and responsibility
* Commercially minded with a strong understanding of sales, KPIs and customer behaviour
* A natural leader who enjoys developing people
* Creative, proactive and comfortable contributing ideas and strategy
* Passionate about vintage fashion, particularly Y2K and early 2000s trends
* Organised, resilient and thrives in fast-paced, high-volume retail
Salary: £30,000 per year + bonus scheme
Job type: Full-time
Benefits: Company pension, staff discount
If you’re ready to take real ownership of a store, help shape strategy, and grow with a brand that’s moving fast then we want to hear from you!