Business Development Executive - New Business (Denplan)
Up to £35,000 per year plus sales commission
About The Role
We’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing. Added to that we’re the first health insurer in the UK to be awarded B‑Corp status in recognition of our significant achievements in sustainability, in addition to our ambitious environmental and social responsibility goals.
As a New Business Development Executive for Denplan, you’ll play a key role in driving growth across our dental plan solutions. You will identify, engage, and convert new business opportunities, building a strong and sustainable pipeline while delivering consultative, value‑led solutions to dental practices across the UK.
This is an exciting opportunity to join a forward‑thinking team, influence customer outcomes, and support the expansion of one of the UK’s most recognised dental plan brands.
Key responsibilities
* Achieve new business sales results across our Denplan product range.
* Build and maintain a high‑quality pipeline to meet individual and team targets.
* Forecast performance accurately and identify risks or opportunities.
* Proactively source and manage new leads, while responding to inbound opportunities.
* Secure meetings, lead fact‑finding discussions, and present tailored proposals.
* Lead negotiations and convert prospects into new wins.
* Deliver compelling presentations that support successful onboarding of new practices.
* Follow up on opportunities promptly to maximise conversion rates.
* Ensure smooth handovers to Business Development Consultants and onboarding teams.
* Work closely with our Marketing team on campaigns and lead‑generation activity.
* Share insights, best practice, and market intelligence to support continuous improvement
* Keep detailed and accurate CRM records (Salesforce)
* Use CRM insights to prioritise activity and improve conversion.
* Provide market, competitor, and customer feedback to shape propositions.
* Identify trends, objections, and opportunities and feed into Product teams.
* Champion customer needs and continuous improvement across Denplan.
About You
To be considered you must have:
* Proven experience in a sales or business development role, ideally within healthcare, financial services, or subscription-based services
* Experience of, and expertise in, creating new leads directly with clients
* Proven successful track record of commercial delivery and business development
* Ability to deliver against short-, mid- and longer-term targets
* Excellent client relationship building and stakeholder management skills
* Consultative selling skills
* Effective communication skills, both verbal and written
* Resilient, self‑motivated, and target‑driven with strong influencing, and presentation skills
* Strong planning and organisational capability
* Experience using CRM systems (e.g. Salesforce)
Our dream candidate might also have:
* Knowledge of dental plans, healthcare products, or regulated environments
What’s in it for you
As well as a competitive salary, our benefits package includes:
* Generous pension with a 6% pension gift from us
* 36 days holiday (with the option to buy and sell a further 5 days)
* Flexible benefits pot (which you can choose to use against some great benefits such as critical illness, private healthcare scheme, shopping vouchers and more)
* Your own health plan
* Access to a wellbeing hub
* Give as you earn
We have a head office in Andover, Hampshire, but depending on your role, you’ll be able to enjoy our ‘smart working’ approach. This means you can flex when and where you spend your time. For many of us this means day to day work can be handled remotely, but there will also be times when we need to come together in the office to collaborate, attend training sessions, induction, briefings and more. For a role like this, you can expect to be in the office a day a week.
Your Recruitment Journey
We’re focused on providing an application, assessment and onboarding journey that is fair, consistent, diverse and inclusive for all, allowing us to hire top talent based on the skills and behaviours pivotal to your and our success.
Your process
* Screening call with Talent Acquisition Team
* Aptitude assessment
* In‑person Interview with the hiring manager and team
Please note: Working for a purpose driven company like ours is a fantastic opportunity so we often receive high volumes of applications for our roles. In these cases, we may close our job adverts early and aren’t able to consider applications after this time.
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