A well-established Healthcare provider, with a Leeds-based Head Office, are looking for a new Digital Marketing Executive to join their team
This is a brand-new role, identified as being important to the company's growth plans, as they look to expand the private healthcare side of their business. Key projects include using digital marketing to increase brand awareness regionally and drive patient engagement.
You will work closely with the Head of Marketing, and have a lot of autonomy to plan, create and execute your own digital marketing ideas which promote the treatments and services they offer.
About You:
* 2+ years digital marketing experience.
* Proficient working experience of key digital marketing elements, including Paid Ads, SEO, website management, social media, email marketing etc.
* Previous marketing experience in the healthcare industry is desirable.
* Comfortable working to your own initiative, suggesting new campaign ideas and working autonomously.
* Confident communicator, both written and verbal, with a keen eye for detail.
* Analytically minded marketeer, with experience tracking ROI and KPIs.
What You'll Be Doing:
* Developing, implementing and managing digital marketing campaigns that promote healthcare services, increase regional brand awareness and drive patient engagement.
* Manage company website and ensure all content is clinically accurate, up to date and SEO friendly.
* Work collaboratively with their social media and Digital Marketing agency.
* Seek relevant material and content to promote key services and tell patient stories.
* Support email marketing campaigns, newsletters and CRM activities.
* Monthly analytics and reporting on KPIs and ROI.
Where You'll Be Based:
Your Head Office will be based in Outer-Leeds and is easily commutable from surrounding areas and has decent public transport links and car parking available.
Please note: This is a fully office-based role. Hybrid working / flexibility is possible, but available on one-off occasions only.
For an informal chat, please get in touch with Joshua Marnick, I can be easily found on LinkedIn or through the MET Marketing website. Don't worry if your CV isn't up to date. Just send me what you have and we can deal with that later.
MET Marketing is acting as an employment agency in relation to this Digital Marketing Executive job.
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