MarTech Lead Engineer
Application Deadline: 15 February 2026
Department: BizTX
Employment Type: Permanent - Full Time
Location: Andover
Description
Great People Work Here
BizTX: Co-Creating WOW Through Digital Innovation
It's an exciting time to be part of BizTX at Twinings Ovaltine. At the heart of this iconic brand, we're on a mission to drive exponential growth and productivity through cutting-edge technology to transform the business globally.
We're not here to simply provide IT services. We're technology leaders and strategic partners, co-creating innovative solutions that help the business run, grow, and transform. Everything we do is guided by our commitment to 'WOW' our consumers, customers and colleagues. WOW experiences, WOW solutions, and WOW impact.
Our people think differently. We have an exponential mindset that helps us push boundaries and shape what's next. The future at Twinings Ovaltine is full of possibility and we'd love you to be a part of it.
ROLE PURPOSE
The MarTech Lead Engineer – Digital Experience & Commerce Platforms is a hands‑on technical delivery role, accountable for designing, building, and evolving Twinings Ovaltine's global digital experience ecosystem.
With Bloomreach Engagement as the core engagement and personalisation platform, this role supports end‑to‑end technical delivery across Bloomreach Engagement, Commerce (Shopify / Drupal), and the wider web and analytics ecosystem. While operating as the senior technical authority, the role remains actively involved in implementation, integration, optimisation, and problem‑solving.
Scope:
* Bloomreach Engagement – Personalized Marketing Automation
* Global digital experience and commerce platforms (Shopify / Drupal)
* Web experience, personalisation, experimentation, and analytics enablement
* API‑first, event‑driven MarTech architecture
* Global and local market implementations
* External agencies and delivery partners (technical governance and quality)
Reporting to:
MarTech Business Partner
Key Responsibilities
Bloomreach Engagement platform delivery & leadership
Act as the hands‑on technical lead and subject‑matter expert for Bloomreach Engagement.
Design, build, and maintain:
* Event tracking schemas and behavioural data models
* Real‑time segmentation, audiences, and personalisation logic
* API‑driven integrations with CMS, commerce, and data platforms
Implement best‑practice approaches for:
* Identity resolution
* Consent‑ and privacy‑aware data capture
* Performance, scalability, and reliability
Headless commerce & web ecosystem
Design and implement integrations between Bloomreach and commerce platforms (Shopify / Drupal)
Define and build:
* API between CMS, commerce, and engagement layers
* Server‑side vs client‑side personalisation patterns
* Reusable integration and front‑end components for global and local markets
Work closely with front‑end engineers using modern frameworks (e.g. React, ) to ensure clean, performant implementations
Analytics & data enablement
Ensure hands‑on implementation of clean, consistent data flows across:
Web analytics platforms (e.g. GA4, Adobe Analytics)
Event pipelines feeding Bloomreach and downstream data platforms
* Partner with Data teams to enable:
* Accurate behavioural tracking
* Attribution and funnel analysis
* Activation‑ready datasets for marketing and personalisation
Technical leadership & delivery governance
* Set and evolve engineering standards, patterns, and guardrails across markets
* Remain accountable for technical quality, whether delivery is direct or via partners
* Review, challenge, and improve architecture and code delivered by agencies
* Mentor engineers and raise overall engineering maturity through hands‑on guidance
* Translate product, marketing, and commercial requirements into robust, buildable technical solutions
Skills, Knowledge and Expertise
* Strong hands‑on engineering capability within MarTech / Digital Experience platforms
* Deep understanding of event‑based tracking, identity, and personalisation
* API design and integration skills within headless architectures
* Ability to balance speed, scalability, security, and privacy
* Strong problem‑solving and technical decision‑making skills
* Ability to communicate complex technical concepts clearly to non‑technical stakeholders
Must‑have:
* Strong hands‑on experience delivering solutions using Bloomreach Engagement.
* Experience designing and delivering API‑first, headless architectures
* Experience integrating SaaS platforms across a MarTech / DXP ecosystem
* Proven ability to operate as a senior technical leader while remaining hands‑on in delivery
Nice‑to‑have
* Experience with Shopify and Drupal, particularly headless or custom storefront builds
* Familiarity with modern front‑end frameworks (React,, etc.)
* Experience implementing web analytics solutions (GA4, Adobe, tag management)
* Exposure to CDPs, DAMs, PIMs, or other enterprise MarTech platforms
* Experience working in global, multi‑market environments
Benefits
* Yearly bonus based on personal contribution and financial performance
* Flexible working options
* 25 days holiday plus 8 bank holidays and the option to buy and sell holidays
* Onsite Gym and Wellbeing Centre
* Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more
* Pension scheme with your contributions matched for up to 10% of your salary
* Cycle to work scheme
* SimplyHealth Cash plan
* Onsite Staff shop and online staff discounts
* Bupa Private Medical Insurance
* Electric Car Scheme
* Access to LinkedIn Learning
* Access to ABF Networking, connect, collaborate, and grow across the ABF Group.