Description
We’re looking for a pro-active, data-driven Digital Marketing Manager to lead customer activation, engagement, and retention across B2B and B2C audiences. You will develop and optimise lead generation, support sales management and drive continuous improvement through insights, analytics and marketing automation.
This is a hands-on role for someone who enjoys solving problems collaboratively and brings a strong understanding of CRM, automation and customer behaviour.
You will need proven experience in developing customer-centric programs, test-and-learn strategies and KPI development and analysis.
Key Responsibilities
* Develop and deliver strategies to grow acquisition, conversion, retention and loyalty across our target segments
* Design and optimise customer journeys, automated engagement programmes and pipeline nuture
* Create test and learn strategies, using insights to refine messaging, segmentation, and channel performance
* Identify opportunities to streamline and automate workflows that improve efficiency and customer experience.
* Manage data segmentation, governance and integration
* Support the development of digital channels across web, email, social
* Collaborate with stakeholders to develop concepts, content and approach
* Develop our intelligence on our existing customers, prospects, and target markets
* Produce accurate, timely reports and analytics, using data insights to recommend improvements, shape future activity and inform decision-making.
Skills, Knowledge & Expertise
Essential
* Experience as a Digital Marketing Manager or a senior digital marketing support lead
* Proven track record in campaign planning and lead generation
* Strong understanding of CRM and CMS systems, sales processes, and marketing automation, (Salesforce experience essential)
* Confident using data analytics tools (including Excel, GA4 etc)
* Strong digital background, data literacy and problem-solving skills
* Clear and effective written and verbal communication skills
Desirable
* Salesforce certification
* Familiarity with data migration projects and integrating marketing technology platforms
* Experience in financial services
The Base
You'll be based at the Benchmark Head Office, within our Broadlands Business Campus near Horsham in West Sussex but may need to be present across our other offices, including the main Schroders headquarters in London. Our Campus has high standards and international reputation, without being in the city: a big, countryside campus means life will feel a little different.
We support our offices by using cutting edge software and hardware and our spacious campus facilities mean there's a great working environment for the team. With an on-site restaurant, coffee shop and gym, our campus has much to offer. And commuters can relax on our dedicated regular shuttle bus to and from Horsham’s main line train station.
We're looking for the best, whoever they are
We know that diverse perspectives and an inclusive culture where all can succeed lead to better decisions and stronger outcomes for the company its clients and its employees. That’s why inclusion and diversity are strategic priorities for us. We’re proud to be an equal opportunities employer. You’re welcome at Benchmark regardless of your age, disability, gender identity or expression, religious beliefs, sexual orientation, or socio-economic background. We’re building a workplace where everyone feels respected, valued, and empowered to thrive.
Benchmark is one of the UK’s leading financial planning businesses, aiming to help our clients realise aspirations and achieve peace of mind. We do this through our unique business model which provides supports to over 1000 financial planners through our technology led platform across our employed, self-employed and independent segments. The solutions are award-winning, enabled by proprietary technology covering regulatory, platform and investment services, all of which are designed to support advisers at every step of their journey – from starting their career, improving how they run productively and effectively, to accelerating its growth and ultimately thinking about succession planning.
We operate offices across the UK, and have rapid expansion plans, and are highly acquisitive having made over 50 acquisitions over the last few years. We also provide integrated solutions incorporating our own investment, pension, platform, technology and compliance services.
As a financial planning business, we help people realise their aspirations and achieve peace of mind, and therefore ensuring good client outcomes is central to decision making. Our regulatory requirement to achieve positive consumer outcomes and to treat client fairly are embedded within our organisation, and we take responsibility for embracing and promoting our duty of care to all clients, including those who may be more vulnerable than others.
As part of the Schroders Plc Group, and the Schroders Wealth Division, Benchmark sits within the UK largest listed asset manager with over £750bn of assets. Benchmark has the benefit of having a focussed business model with clear accountability with the benefits of being part of one of the UK’s largest financial services businesses.