Social media manager

About Us - The Social Shepherd 🐑


We're a Social-first agency helping global brands, household names, and high-growth scale-ups accelerate their business growth.


Having recently won Best Large Social Agency in the UK and continued growth, we're now looking to take on our next member to enhance our Social team!


Our service offering includes Organic Social, Creative, Influencer, Paid & TikTok Shop.


We’re a team of 70+ across London, Bath, and the U.S, with big ambitions to continue delivering industry-leading social-first work.


First of all, here are some important things…


🏠 Work From Home: We operate a hybrid model where team members come to the office 3 days a week. A lot of our team loves working collaboratively, but they also like the option and balance of working from home.


🏋️ Benefits Package: Our collaboration with Bupa & Perkbox gives you access to a wide range of health services, discounts and perks. You’ll also get your birthday off and can take advantage of our cycle-to-work scheme once you’ve completed your probation.


👶 Enhanced Maternity and Paternity: We know life doesn’t stop outside of work. Our enhanced parental leave policy is designed to give new parents the time, flexibility and support they need to enjoy their next chapter.


🕐 Flexible Hours: Some people are early birds and others like to start later. We trust our team to get their work done, so you can choose your start and finish times to suit you.


❤️ Equality & Inclusion: We’re committed to equality of opportunity for all. We welcome applications from individuals regardless of race, ethnicity, sexual orientation, religion, age, gender or disability status. We’re building a diverse and inclusive workplace where everyone feels valued and supported.


The Role & Responsibilities


As a Social Media Manager or Senior Social Media Manager at The Social Shepherd, you’ll manage the day-to-day organic social strategy for your client accounts.


Sitting within our Organic Social team, you aren’t just managing accounts, you are driving strategies that encompass Channel, Community & Content.


You will act as the day-to-day lead for 2 key clients, partnering closely with our Client Services and Creative teams to ensure our work is both world-class and results-driven.


This role will report to a Social Media Director while directly managing and mentoring a Social Media Executive.


Social Strategy & Management


* Organic Strategies: Lead the development and evolution of cross-channel organic strategies (TikTok, Instagram, LinkedIn, etc.), ensuring every piece of content serves a purpose.
* Constant Optimisation: Monitor channel trends and platform updates to pivot strategies in real-time, ensuring our clients stay ahead of the curve rather than reacting to it.
* Social Media Management: Leading the day-to-day delivery, alongside your Social Media Exec on posting, scheduling, copywriting, optimisation, content planning and reporting.


Performance & Insight


* Data-Driven Storytelling: Collaborate on client reports, moving beyond "vanity metrics" to provide deep-dive analysis and actionable insights that prove the value of organic social.
* KPI Accountability: Support the Social Media Director on the ownership of client KPIs, constantly refining content tactics to ensure we are meeting (and exceeding) growth and engagement targets.


Team Management & Mentorship


* Management: Line manage one Social Media Executive, overseeing their workload across their dedicated client roster and providing the guidance they need to level up their skills.
* Cultivate Talent: Support your team's career development. Conducting 1-to-1s, fostering a positive culture, and ensuring they feel supported and inspired, alongside the Social Media Director.


Requirements


* Experience: You have 3+ years of experience managing organic social media for brands. While agency experience is preferred, the ability to navigate a fast-paced, multi-client environment is essential.
* A Social-First Mindset: You don’t just "use" social media; you understand it. You have a deep knowledge of platform nuances (TikTok, Reels, Stories, Comments, etc.) and know exactly what makes a piece of content stop the scroll.
* Strategic Creativity: You’re a creative thinker who can back up your ideas with logic. You enjoy the challenge of ideating content that lands culturally and hits specific business KPIs.
* Operational Excellence: Your organisational skills are second to none. You’re proactive and deadline-driven.
* Platform Obsession: You are naturally curious and stay ahead of the curve. When an algorithm shifts or a new feature drops, you’re already thinking about how to pivot our clients' strategies to take advantage of it.
* Ambition & Drive: You have a "best-in-class" mentality and a drive to produce work you’re proud of.
* Leadership Potential: You are an empathetic and enthusiastic communicator. Whether you’re speaking to a new client or mentoring your Social Media Executive, you bring energy and clarity to the conversation.


Salary

Depending on experience: £35,000 to £44,000