Premium Farm-to-Fork Food Business | Herefordshire
Excellent salary plus bonus – Hybrid working with national travel
We are recruiting a General Manager to lead a well-established, premium farm-to-fork food business supplying some of the UK’s most discerning customers, including high-end hospitality and chef-led markets.
This is a senior leadership role with full responsibility for commercial performance, operational delivery, and brand reputation. Reporting to ownership and the Board, the successful candidate will have genuine autonomy and accountability to shape the future growth of the business.
The Role
This position blends commercial leadership with hands-on operational oversight across the entire value chain – from livestock production and traditional butchery through to logistics, customer relationships, and market development.
The core objective is to drive sustainable growth while protecting the uncompromising quality, provenance, and craftsmanship that underpin the brand.
Key Responsibilities
Commercial Leadership
Develop and execute a sales-led commercial strategy
Grow revenues across direct-to-consumer, wholesale, and premium hospitality channels
Act as a credible brand ambassador with chefs, customers, and trade partners
Own and elevate the customer experience end to end
Operations & Production
Oversee end-to-end production of premium traditional-breed meats
Lead butchery and maturation processes using traditional methods
Ensure efficient, compliant distribution to a national customer base
Maintain robust systems for traceability, quality control, and consistency
People & Organisation
Lead and develop teams across sales, butchery, and on-farm operations
Set clear objectives, performance standards, and development pathways
Foster a culture of craftsmanship, accountability, and continuous improvement
Work collaboratively with a wider parent group to align standards and resources
Governance & Compliance
Ensure full compliance with food safety, animal welfare, and agricultural legislation
Maintain assurance standards including Red Tractor
Provide clear reporting and insight to ownership and the Board
The Person
You will be a commercially astute, credible leader with experience operating at senior level within premium food, agriculture, or specialist produce businesses.
You are likely to bring:
Proven success in sales-led growth and customer relationship management
Strong understanding of premium food production and supply chains
The ability to operate strategically while remaining operationally hands-on
Gravitas to act as the public face of a heritage-led brand
A values-driven approach, with quality and provenance at the core of everything you do