Head of Marketing | Online Retailer - Home/General Merchandise | London/Hybrid | Competitive Salary
A high-growth online retail business is seeking a Head of Marketing to lead a brand-led marketing strategy across its digital-first operation.
This is a senior, hands-on role for an experienced ecommerce marketer who can combine strategic thinking with practical delivery. Working closely with founders and senior leaders, the Head of Marketing will shape brand positioning, customer messaging and digital presence across all online touchpoints, ensuring a consistent and compelling customer journey.
Operating in a fast-paced, scale-up environment, the Head of Marketing will be comfortable building structure while remaining closely involved in day-to-day execution.
Key Responsibilities
Own and deliver a brand-led marketing strategy aligned to ecommerce growth objectives
Define positioning, messaging and value propositions for an online retail audience
Lead brand development, creative direction and digital storytelling
Deliver integrated marketing activity across content, social, PR, partnerships and online channels
Drive brand awareness, engagement and customer loyalty
Work closely with ecommerce, trading and product teams to support online revenue growth
Manage agencies, partners and marketing budgets
Build scalable marketing processes and internal capability
The Candidate
Proven in a senior marketing role within online retail or ecommerce
Strong background in brand-led, digital-first marketing
Experience delivering integrated campaigns across multiple online channels
Comfortable operating as a player-manager in a scale-up environment
Commercially minded with strong creative judgement
What Success Looks Like
Within 12 months, the Head of Marketing will have strengthened brand visibility, improved customer engagement and built a scalable marketing foundation to support continued ecommerce growth.
Apply today to find out more and be considered!
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