PPC Executive/Manager/Specialist, West Yorkshire, £Neg. We are seeking applications from detail-focused Paid Media professionals who have a proven track record in the delivery and optimisation of paid search and paid social campaigns. Overview: • Build, manage, and optimise campaigns across Google Ads and Microsoft Advertising, including Search, Display, and Performance Max. • Plan and execute paid social campaigns on Meta and LinkedIn, leveraging audience targeting, remarketing, and lookalike strategies. • Conduct keyword, audience, and competitor research to inform campaign approach. • Analyse campaign performance (CPC, CTR, CPA, ROAS, Quality Score) and provide actionable insights. • Manage budgets effectively, ensuring investment is allocated to highest-performing activity. • Support tracking and measurement through implementation of tags, pixels, and conversion tracking. • Contribute to ad copy and creative briefs aligned to brand and performance objectives. • Collaborate with the wider digital team to support integrated marketing activity. • Assist with client reporting and performance updates. • Stay informed of platform developments and paid media best practice. Requirements: • Experience in PPC or paid media, either in-house or agency-side. • Hands-on experience with Google Ads and paid social platforms (Meta and/or LinkedIn). • Proficiency with Google Tag Manager and a strong working knowledge of GA4. • Strong understanding of campaign optimisation techniques and performance metrics. • Ability to analyse data and translate findings into clear optimisation actions. • Knowledge of audience segmentation, remarketing, and digital funnel principles. • Strong copywriting skills for paid search and social campaigns. • Excellent communication and collaboration skills. • Highly organised, proactive, and able to manage workload effectively. • Commercial awareness, with a focus on performance and results. • You must currently reside in the United Kingdom and hold full right to work. Please note that visa sponsorship is not available now or in the future. We welcome speculative CV applications from commercially experienced individuals currently residing in the UK with full right to work. Our Creative Division operates on a national basis, recruiting across both agency and client-side environments, and partnering with organisations ranging from SMEs to global corporations. We recruit for a wide range of roles, including (but not limited to) Digital and Traditional Marketing, PPC, Paid Media, SEO, Social Media, Content, Website Management, Copywriting, PR, and Events. In addition, we represent Artworkers and Graphic, Digital, and Web Designers and Developers, up to Director level.