Company Description
Job Description
Our client a software and accessories company based in Richmond are looking for a dynamic, multi-faceted Digital Marketing Manager to join a strong, growing team and uplift the online presence of both brands through clear and targeted marketing strategies.
Responsibilities:
We are looking for someone to play an essential role in implementing our data driven and information based digital marketing strategy, across all of our locations.
General tasks will include:
* Promote our software, training and consultancy solutions online to both businesses and individuals using SEO, PPC, social media, email and partnerships
* Work closely with the Sales and Marketing Manager to develop and maintain our annual marketing calendar, annual events and marketing budget
* Develop a content strategy for the business and work with 3rd parties to deliver this – both for acquisition and retention purposes
* Create digital assets for use across all digital marketing channels
* Lead generation and conversion rate optimisation
* Use Google Analytics and other relevant insight tools to analyse performance and identify improvement opportunities
* Develop performance dashboards to ensure important insights are communicated and acted upon
* Create clear schedules, updates and reports to ensure campaigns are effectively documented and implemented
* Work closely with the Digital Marketing Assistant to coordinate website content for our UK and international websites using Magento and WordPress CMS
* Work closely with suppliers and retailers to ensure high res campaign graphics and product imagery is consistently up-to-date and refreshed
* Market product ranges across Amazon using all available tools
Skills:
* At least 5 years of digital marketing management and execution experience
* Proven track-record of delivering campaigns with a strong commercial focus and hitting revenue targets
* Strong organisational skills, agile individual with the ability to work in a growing business within a ‘test & learn’ driven environment
* Experience with HTML, CSS, Photoshop or InDesign
* Able to work on multiple tasks and projects at one time
* Experience on CMS platforms WordPress and Magento, and retail experience on the Amazon platform
* Excellent communication skills with colleagues and management
* Excellent written English
* Management experience
Qualifications
Additional Information