Direct message the job poster from Vertical Advantage
Are you passionate about how brands show up online? This is an exciting opportunity to join a market-leading FMCG business, taking ownership of how a portfolio of household brands perform across the digital shelf.
As Senior Digital Shelf Specialist, you’ll play a key role in driving visibility, engagement, and conversion across major retailer websites - from optimising product content to managing syndication and analysing performance. Working closely with cross-functional teams across Europe, you’ll lead projects that directly influence online sales growth and brand impact.
The Role
* Manage and optimise the company’s digital shelf programme and syndication networks.
* Develop and execute best-in-class content optimisation strategies aligned to brand identity.
* Collaborate with agency partners to enhance PDPs and maximise ROI on content investments.
* Scale reviews and assets through platforms like Brandbank, BazaarVoice, and Salsify.
* Monitor and report on key metrics using Profitero and other performance tools.
* Identify insights and recommend strategies to improve online visibility and conversion.
* Enable and upskill marketing teams to get the most from their digital shelf presence.
* Continuously improve processes and tools to streamline content creation workflows.
About You
* 4+ years’ experience in digital shelf or content management, ideally within FMCG or consumer goods.
* Strong understanding of PDP performance drivers – search rank, SEO, conversion rate, mobile optimisation, etc.
* Hands‑on experience managing Amazon or other major retailer platforms.
* Confident working with content syndication tools (e.g. Brandbank, BazaarVoice, Salsify).
* Excellent project management, analytical and stakeholder management skills.
* Comfortable working cross‑functionally with UK and European teams.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing, Project Management, and Advertising
Industries
Personal Care Product Manufacturing, Retail Health and Personal Care Products, and Retail Pharmacies
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