What you’ll be doing
1. Develop and implement a strategic social media strategy to build EE as the most personal brand in all social media platforms.
2. Lead the development of strategic creative ideas for each of the social platforms that is consistently used by all teams executing social campaigns to drive credible brand growth in the channels.
3. Take responsibility for the executional decisions that balance impactful growth based communications and reputational risk.
4. Drive the relationship with the key social brands to ensure we are at the forefront of the industry development and performance to drive new opportunities and collaborations that enhance our performance in the channel.
5. Direct a team of social experts to drive specific growth plans for each social function and drive the implementation throughout our business
6. Own and manage the social calander to prioritise the messages and campaigns we execute deliver on both our commercial and brand objectives.
7. Control a multimillion pound budget to execute efficiently and effectively deliver tangible growth in both engagement and visibility targets
8. Analyse social trends and campaign metrics to drive best practice and optimisation across the business.
9. Lead the collaboration team with marketing, PR and customer service functions to ensure a cohesive brand execution
10. Plan and advise on all social media campaigns, contests, and events to ensure we are always driving increased community participation.
The skills and experience you will have under your belt
11. Proven experience in leading social media strategies and communication plans.
12. Excellent people leadership skills with experience in leading change and agile style teams
13. Strong understanding of social media platforms, trends, and best practices.
14. Excellent communication and interpersonal skills with proven ability to influence across all stakeholder levels.
15. Creative mindset with the ability to develop brave and engaging content.
16. Familiarity with social media management tools and analytics.
17. Ability to multitask and prioritize in a fast-paced environment.
18. Knowledge of customer service principles and practices.
19. Analytical skills to interpret data and derive actionable insights.
20. Ability to make autonomous decisions and balance reputational risk with cut through communication techniques.
What's in it for you? What are the benefits?
At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development.
21. Competitive salary
22. 25 days annual leave (plus bank holidays)
23. Private healthcare for you and your family
24. £5500 car or cash allowance
25. 15% on target performance bonus
26. Life Assurance
27. Pension scheme if you pay in 5% BT will pay in an additional 10%
28. Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
29. 50% off EE mobile pay monthly or SIM only plans
30. Exclusive colleague discounts on our latest and greatest BT broadband packages
31. BT TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
32. 50% discount for friends and family on EE SIM only plans
33. World class training and development opportunities
34. Volunteering days so you can give back to your local community
BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.
Our leadership standards
Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.
Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.
Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.
We value diversity and celebrate difference. As Philip Jansen, our CEO, says ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’ We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development. A FEW POINTS TO NOTE: Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch. DON'T MEET EVERY SINGLE REQUIREMENT? Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.