Reporting to the Senior National Account Manager, this role is responsible for delivering the retail strategy and 'go to market' plans via designated Retail Channel accounts, driving sales, profit, and supporting good causes responsibly. The role involves leading account planning, building strong relationships across multiple departments in retailers, and managing internal stakeholders. Additionally, the role includes leading the deployment of transformation plans for selected retailers, potentially managing an NAE. The NAM will collaborate closely with the SNAM and contribute to division strategies within the channel.
What you'll be doing…
1. Build and lead commercial proposals/JBPs for accounts with leadership alignment.
2. Achieve sales and good causes targets for major retailers with high turnover/complexity.
3. Support the SNAM with business unit strategies that transcend individual accounts.
4. Develop and implement sales, revenue, and engagement programs with internal stakeholders.
5. Strategic planning for retailer activation, including new licensing and transformation initiatives.
6. Build a network of external stakeholders across retail channels.
7. Provide insights based on market and retailer trends to inform plans.
8. Understand retailers thoroughly to generate strategic insights.
9. Lead key projects within retailers, managing stakeholders.
10. Manage retailer-specific spend, ensuring compliance with processes.
11. Coordinate with retailer organizations to implement plans.
12. Develop communication plans to maintain and improve store metrics.
13. Analyze performance data to identify growth opportunities.
14. Identify product development and placement opportunities.
15. Deliver Responsible Play objectives with retailers.
16. Ensure terminals and ways to play are available during trading hours.
17. Lead account transitions and project changes.
18. If managing a team, coach and motivate direct reports.
19. Apply account management expertise to drive retailer performance.
20. Drive continuous improvement and problem-solving within accounts.
21. Be accountable for retailer performance and reporting.
22. Negotiate and allocate resources to serve accounts effectively.
23. Manage internal and external stakeholders to achieve project goals.
24. Anticipate account needs, feedback, and objections; persuade and build consensus.
25. Execute retail strategy aligned with account goals and division strategy.
26. Manage budgets to ensure ROI and financial performance.
27. Coach and develop team members and retail colleagues.
Proven experience as an Account Manager within FMCG or retail, managing major retailers with high turnover, from planning to execution of JBPs/CBPs. Understanding retailer needs, business strategies, and market environment is essential. Negotiation, financial analysis, communication skills, and proficiency in reporting tools are required. A full UK driving license is also necessary.
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