Overview
TCS is a purpose-led transformation company, built on belief. We do not just help businesses to transform through technology. We support them in making a meaningful difference to the people and communities they serve - our clients include some of the biggest brands in the UK and worldwide. For you, it means more to make an impact that matters, through challenging projects which demand ambitious innovation and thought leadership.
Role
As a Senior MarTech Consultant, you will be working with stakeholders on both the business and IT side whilst leading and shaping the Marketing Technology strategy and vision for this travel business. The work will influence the business decisions that will help optimize the technology leverage for maximum business impact.
Your responsibilities
* Design and architect sweeping data flow processes for programs including customer 360, campaign development and deployment, personalization strategy and production, segmentation, events, web development and analytics.
* Construct technical design requirements for an internal dev team based on customer needs, use cases and strategy and work with customer leads to architect solutions that optimally utilize our MarTech stack around Braze, mParticle, Adobe to support the customer personalization initiatives with industry optimized best processes.
* Setup Marketing Automation phased roadmaps according to priorities, industry best practices and technology prerequisites and dependencies.
* Align projects to Marketing Automation roadmap, scheduling releases and managing workback schedules.
* Contribute to organization's digital marketing strategies based on industry best methodologies and provide strategic guidance to internal stakeholders for optimizing their marketing effectiveness through fully integrated campaigns that are fine-tuned via data driven insight.
* Engage with senior stakeholders to report on MarTech strategy and its alignment to board level business objectives.
* Oversee technical project delivery process with key contributors to help manage scope.
* Maintain regular communication with internal teams and constantly manage end user expectations.
* Break down complex business and technical strategies and roadmaps into consumable requirements for the internal dev team to build within workflow tool.
* Capture and communicate experiences in formal post-mortem, feeding lessons learned, practices and resources back into the program design.
Your Profile
Essential skills/knowledge/experience:
* Strong experience into MarTech suite of products Braze, mParticle, Adobe and snowflake and others.
* Rich experience into Integration API, Data Modelling, Integration, Data Ingestion, Data Activation.
* Optional Campaign Management experience in Adobe Campaign or Salesforce Marketing Cloud.
* Must have implementation experience on Customer Data Platform like mParticle or similar including AEP or Salesforce Data Cloud.
* Leading professional services role such as Technical/Solution Architect or Technical Program Manager, leading delivery of web applications or Campaign implementations.
* Must have experience into Braze, mParticle, Adobe and others, Adobe Target, AEP.
* Experience crafting and/or implementing solutions for any of the following: web content management, rich internet applications, web & social analytics, marketing automation, online ad targeting, content personalization.
* Must have completed at least 5 MarTech Implementation.
* Must be certified into either of the products
* Braze
* mParticle
* Strong experience in IT industry working in different geographies and clients from multiple domains.
* Good experience working in travel and tourism domain.
* Good experience and understanding of eCommerce.
* Good experience in B2C marketing domain.
* Experience working for business groups with multiple business units.
Diversity, Inclusion and Wellbeing
Tata Consultancy Services UK&I is committed to meeting the accessibility needs of all individuals in accordance with the UK Equality Act 2010 and the UK Human Rights Act 1998.
We believe in building and sustaining a culture of equity and belonging where everyone can thrive.
Our diversity and inclusion motto is ‘Inclusion without Exception’. Our continued commitment to Culture and Diversity is reflected across our workforce implemented through equitable workplace policies and processes.
You’ll find a welcoming culture and many internal volunteering and social networks to join (these are optional). Our diversity, inclusion and social activities include 12 employee networks such as gender diversity, LGBTQIA+ & Allies, mental health, disability & neurodiversity inclusion and many more, as well as health & wellness initiatives and sports events and we sponsor the London Marathon.
We welcome and embrace diversity in race, nationality, ethnicity, disability, neurodiversity, gender identity, age, physical ability, gender reassignment, sexual orientation. We are a disability inclusive employer and encourage disabled people to apply for this role.
If you are an applicant who needs any adjustments to the application process or interview, please contact us at UKI.recruitment@tcs.com with the subject line: “Adjustment Request” or call TCS London Office 02031552100 / +44 204 520 2575 to request an adjustment. We welcome requests prior to you completing the application and at any stage of the recruitment process.
Addressing fraud and application notices
Beware of Fraudulent offers
This is to notify you that TCS does not ask for any sort of payment or security deposit from candidates at any stage of the recruitment process. The firm never sends out job offers from free internet email services like Gmail, Yahoo Mail, and so on. TCS has not authorised any third-party company to collect money on their behalf. As a vigilant job seeker, beware of fraudulent recruitment activity and protect your interests! You can write to UKI.recruitment@tcs.com to report any fraudulent activity.
Due to the high volume of applications, we will be unable to contact each applicant individually on the status of their application. If you have not received a direct response within 30 days, then it should be deemed unsuccessful on this occasion.
Join us
Apply online now.
Seniority and metadata
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Information Technology
* Industries: IT Services and IT Consulting
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