From day one, our mission has been to create an independent business with a unique culture – one that is controlled by the people who work for it. Finding the most talented and entrepreneurial people has always been key to our success.
People come to Howden for lots of different reasons, but they stay for the same one: our culture. That’s what sets us apart, and why we nurture and retain the best talent in the market. Whatever your priorities – work/life balance, career progression, sustainability, volunteering - you’ll find like-minded people driving change at Howden.
The Role
We are recruiting for a new Marketing Executive to support the growth of Howden’s Health & Care practice. This is a rapidly growing business within Howden, providing insurance solutions for healthcare professionals and businesses including; doctors, therapists, hospitals, pharmacies and care providers.
The successful person will help to implement a diverse range of campaigns to engage with clients, the media, the industry and employees, to build brand awareness and drive sales. They will work closely with other members of the marketing team and the Health & Care team, our in-house creative agency, suppliers, partners and internal stakeholders.
The Team
Howden’s marketing team plays an integral role in the business’ overall strategy, helping to position Howden as a market leading insurance broker.
Team culture is very important to us. We have a strong work ethic but we have fun with what we do and encourage a healthy work/life balance. The team environment is friendly, supportive and energetic.
The role is primarily based in our newly built headquarters in London but will require travel to our central Bristol office approximately two days per month. We are predominantly an office-based team, as we believe this is the best setting to work efficiently, support collaboration and build relationships. That said, we have a flexible approach to working styles and support working from home regularly.
Key Responsibilities
1. Support the marketing team to deliver multi-platform campaigns across digital, print, social and video.
2. Produce marketing collateral, as well as research, copywriting and liaising with external agencies to include designers and print suppliers.
3. Coordinate the content calendar for the division, writing, editing and governing client communication such as knowledge articles, news announcements and email campaigns.
4. Assist the marketing team with the development of the Howden brand, ensuring it is applied effectively and consistently across the division.
5. Help manage company digital channels including website and intranet.
6. Coordinate and manage the Health & Care events calendar, to include in-person and online events.
7. Support and maintain and enhancing the Howden LinkedIn channel, creating and monitoring campaigns.
8. Manage marketing related administration, such as ordering branded marketing materials and merchandise, managing content and image libraries.
9. Work closely with sponsored associations and key service partners to deliver additional value to their members and clients
Skills & Attributes
10. Positive mind-set and a keen interest in the discipline of marketing.
11. Energetic, personable, team player with a flexible, ‘can do’ attitude.
12. Excellent interpersonal skills with the ability to work with a diverse range of internal and external stakeholders.
13. Organisational skills and the ability to multi-task, even under pressure.
14. Good attention to detail.
15. Self-starter, keen and able to work off own initiative.
16. Proven written communication skills, preferably with experience writing for business related audiences.
17. Demonstrated proficiency of all major business packages (Microsoft Word, Excel, PowerPoint etc)
18. Awareness of design process and the software they use, e.g. Indesign, Photoshop.
19. Understanding of website management, including previous use of a content management system (CMS), Google Analytics and SEO.
20. Understanding of social media best practice and community management.
21. Experience of Google AdWords and social selling is desirable but not essential.
Key Competencies (knowledge and experience)
22. This role would suit someone starting out in their marketing career, with some previous experience in a marketing discipline.
23. Previous experience in the financial services or healthcare sectors would be advantageous but not essential.
Our Culture: People First
We’ve travelled far since opening our first office in 1994. Back then we were local experts – based in London, with direct access to the world’s biggest insurance market. We’re still locals, and we still deliver the right advice and the right insurance to our clients. But now, we’re local all over the world. With 15,000 global colleagues and a partner network spanning more than 100 territories, we are the largest independent insurance broker in the world. But our values haven’t changed since day one, when we set out to create a company grounded in:
• An employee-ownership model
• Aligned external investors
• The trust and integrity born of friendship
• Expertise
• Independence
Our focus on being a people-first business has always been at the very heart of Howden. Our vision was to create an independent business with a unique culture; one that would survive and thrive as a business controlled by the people working for it. Our employee ownership model sets us apart in the market. It’s created a culture of collaboration and innovation, where we’re driven to think bigger and empowered to challenge convention.
Our flat structure and entrepreneurial spirit help us attract the best people and empower them to be the best version of themselves. And when we bring in and nurture great talent, more follows. That makes us better – and that’s better for everyone.
Diversity & Inclusion
At Howden we consider our people our chief competitive advantage and as such we treat colleagues, candidates, clients, and business partners with equality, fairness and respect, regardless of their age, disability, race, religion or belief, gender, sexual orientation, marital status or family circumstances.
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