Are you a commercially minded brand manager ready to take ownership of iconic FMCG drinks brands and drive their growth across multiple channels? The Advocate Group are proud to be partnering with a fast-growth FMCG business with a strong presence across retail, e-commerce, and out-of-home channels. Their exciting portfolio includes household-name brands and exclusive partnerships across the drinks category, offering a dynamic environment where a Brand Manager can make a real impact. The Role: Lead the management of licensed brand relationships, working closely with brand owners to ensure guideline compliance, approvals, and delivery against partnership objectives. Develop and execute brand plans across licensed and own label projects, including NPD and tailored solutions for retail, e-commerce, and out-of-home / food service channels. Work cross-functionally with Sales, R&D, Supply Chain, and Commercial teams to deliver product launches in line with customer requirements, critical paths, and commercial goals. Support commercial teams with licensing discussions, propositions, and customer-facing brand solutions to drive growth and visibility. Plan and deliver integrated brand activations, including campaigns, promotions, POS, trade activity, and digital content aligned to seasonal and customer needs. Monitor brand and campaign performance, using insight and data to inform recommendations, optimise activity, and identify future growth o...