Job Description
About the role:
We’re looking for a thoughtful, imaginative and versatile Creative Copywriter to join our dynamic Brand Marketing team. As a fresh-thinking, skilled writer and clear communicator, you will work on various projects, including punchy campaign straplines, brand storytelling, features, paid ad copy, international push notifications, and emails. You will collaborate with multiple areas of the business to support copy for NEXT, its brands, eCommerce, and marketing communications.
If you love creating impactful copy with experience across a wide range of brands, can craft messaging for key touchpoints, and have abundant creative ideas, we want to hear from you.
We offer flexible hybrid working based at the NEXT Head Office in Enderby, Leicestershire.
You will:
* Write creative, clear, and engaging copy across formats: campaign headlines, homepage messaging, social captions, emails, landing pages, product storytelling, display ads, banners, app copy, and more.
* Reflect the tone and values of each brand partner in your copy.
* Contribute to editorial features and seasonal brand stories.
* Maintain consistency and on-brand messaging across all platforms.
* Collaborate with marketing, design, and trading teams to plan and prioritize content.
* Help shape and evolve our Tone of Voice guidelines.
* Ensure all copy is accurate, helpful, and aligned with brand standards.
* Meet deadlines and support timely rollout of content.
About You:
* Experience working in a creative, fast-paced environment, such as retail, agency, or editorial.
* Confident writing with a keen eye for grammar, spelling, and details that make copy stand out.
* Comfortable with both brand storytelling and commercial, conversion-focused copy.
* Collaborative by nature, enjoying working with designers, marketers, and merchandisers.
* Capable of managing multiple projects and adapting tone of voice for different brands or audiences.
* Open to experimenting with new tools and technologies, including AI, to enhance creativity.
* Up-to-date with fashion, lifestyle, and digital trends, reflecting them in your work.
* A proactive, positive team player who contributes ideas and opinions.
About Us
You know Next, but did you know we’re a FTSE-100 retail company employing over 35,000 people across the UK and Ireland? We’re the UK’s 2nd largest fashion retailer and market leader in Kidswear. With over 500 stores and online sales in over 70 countries, we’ve gone global!
About The Team
* 25% off most NEXT, MADE*, Lipsy*, Gap*, and Victoria's Secret* products (*when purchased through NEXT)
* Company performance-based bonus
* Sharesave scheme
* On-site nursery with OFSTED outstanding rating
* Up to 15% off partner brands and branded beauty
* Early VIP access to sale stock
* Discounts at staff shops
* Affordable dining options
* Access to digital GP and health services
* Free on-site parking
* Financial wellbeing programs
* Apprenticeship and development opportunities
* Direct to Work discounts and next-day collection
* Support networks and wellbeing programs
Conditions apply; benefits are discretionary and subject to change.
We support candidates with workplace adjustments. For assistance, contact us at headoffice_careers@next.co.uk or 0116 284 2486.
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