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Marketing communications lead

Stafford
Innovate Recruitment
Marketing
Posted: 25 November
Offer description

Marketing & Communications Lead – Defence

Overview
This role leads both internal and external communications for a global defence-technology organisation. You will develop clear, impactful messaging, support employee engagement, strengthen the company’s industry presence, and coordinate high-profile customer and industry events. Based in Staffordshire with hybrid options, the role also supports sites in the US.

Key Responsibilities

Strategic Communications

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Build and deliver global marketing and communications strategies aligned with corporate goals, product launches, and defence programmes.

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Work with teams across business development, product management, engineering, and leadership to ensure coherent messaging and consistent brand identity.

Content & Campaigns

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Produce and manage marketing content such as brochures, white papers, case studies, and multimedia assets.

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Lead integrated campaigns for major defence exhibitions and product showcases.

Media Relations

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Act as the primary media contact for industry outlets; coordinate interviews, press activity, and contributions to sector publications.

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Support participation in relevant professional and industry bodies.

Digital & Social Media

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Strengthen digital presence through targeted online activity across the corporate site, LinkedIn, and defence-specific platforms.

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Monitor and report on digital performance using analytics and CRM tools.

Stakeholder Engagement

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Develop tailored communications for defence customers, government stakeholders, international ministries, and industry partners.

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Ensure all materials comply with export regulations and relevant controls.

Event Management

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Plan and deliver internal and external events, including exhibitions, product demos, VIP visits, conferences, and recruitment activities.

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Coordinate branding, messaging, and event logistics; support leadership with presentations and speaking engagements.

Internal Communications

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Deliver the internal communications strategy and maintain the intranet with engaging, timely content.

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Produce newsletters, announcements, leadership updates, and staff stories.

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Organise internal briefings, town halls, staff activities, and virtual events.

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Support teams by turning documents and presentations into high-quality materials.

Skills & Experience

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Degree in marketing, communications, international relations, or similar preferred.

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Strong marketing communications experience in defence, aerospace, or maritime sectors.

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Proven delivery of international campaigns and high-stakes communications.

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Understanding of defence procurement cycles, contracting, and export controls.

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Excellent communicator across technical and non-technical audiences.

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Comfortable working independently across multiple sites and time zones.

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Experience with CRM systems, intranet/website management, and design tools.

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Confident working with senior leaders and managing end-to-end events

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