Do you know how to grow reach, build following, and turn content into campaigns that connect and convert B2B audiences?
Were Intelligent Media, a small, well-established London-based publishing and B2B events business. For over 20 years, we've supported school business professionals across the UK through our print magazine Education Executive, our website and newsletters, and most recently through our hugely popular EdExec LIVE events.
After a period of exciting growth, we're scaling up fast, expanding our events from 3 locations in 2025 to 8 in 2025 and 12+ locations in 2026. We need a smart, proactive social media growth specialist to lead on organic platform growth, build community, and amplify our digital presence.
Who This Role Is Perfect For
We're looking for a digital media expert to significantly grow our reach and engagement across, most importantly, LinkedIn, as well as all Meta platforms, specifically targeting school business leaders (SBLs, SBMs, and central MAT teams). This person will translate existing in-house content into measurable social growth, email marketing performance, and event registrations.
You might be a Social Media Assistant or Junior Exec ready to step up, or someone already managing social and email channels solo and looking to take true ownership. You’ll thrive in a B2B setting, juggling scheduling, strategy, analytics, and delivery while working with a friendly, collaborative team.
This is a junior to mid-level role offering autonomy, variety, and rapid growth. You'll learn fast and help shape both our social and email engagement strategies as the sole specialist on the team.
What You'll Be Doing
1. Advanced LinkedIn expertise: Lead our LinkedIn channel strategy—optimizing posting, engagement tactics, employee advocacy, and analytics to grow reach and connections.
2. Organic platform growth: Amplify across LinkedIn, X, Meta, Instagram, and YouTube using polls, carousels, videos, hashtags, and platform-tailored formats.
3. Event content champion: Attend up to 12 SBL-focused events a year, join the events team on-site, capture live highlights, generate content during the day, and drive engagement both on the day and in post-event follow-up.
4. Community engagement: Be the friendly voice of our brand—respond to DMs/comments, host polls/Q&As, and actively grow our followers.
5. Email marketing strategy & execution: Design and build engaging email campaigns using platforms like Mailchimp, GetResponse, Brevo; manage sends, automated journeys, and audience workflows; monitor performance through open rates, CTRs, and engagement analytics to drive optimization.
6. Idea generation: Bring fresh ideas for campaigns, formats, and series rooted in audience insight to increase engagement and brand presence.
7. Analytics & insight: Set up UTMs, monitor performance via dashboards (Sprout, GA, platform analytics), A/B test content, and report monthly with actionable learnings.
8. Social listening & trendspotting: Monitor sector topics—school funding, compliance, ICT, MATs—and integrate these into content planning.
9. Basic paid support: Assist with small-scale paid boosts when needed; main focus remains organic growth.
10. Tool-based workflows: Use Canva, Photoshop, or InDesign to adapt creatives, and manage workflow using Monday.com, Pipedrive, Mailchimp, ChatGPT/Copilot, etc.
Essential Skills & Experience
1. 13+ years B2B social media experience, with strong LinkedIn expertise.
2. Proven success in organic growth—lifting impressions, followers, engagement, and supporting registrations.
3. Analytical mindset: comfortable with UTMs, dashboards, basic ROI modeling, and experimentation.
4. Excellent communicator, self-organized, and capable of managing your own projects.
5. Confident in Canva (or similar) to adapt creatives per channel.
6. Tech-savvy: adept at mastering tools like Mailchimp, Monday.com, Pipedrive, and AI assistants.
7. Bonus: experience or genuine interest in the education sector or publishing/events environments.
The role at a glance
1. Headcount: Main social media specialist on the team
2. Role level: 13+ years experience, ambitious, curious, and coachable
3. Salary: £25,000–£32,000 FTE (DOE)
4. Working pattern: Full or part-time (35 hours/week), hybrid (London + home)
Why you'll love working with us
1. Be the voice, strategist, and live storyteller across platforms and in person.
2. Work in a small, creative team where your ideas are heard and acted on.
3. Grow professionally and strategically, with real influence.
4. Enjoy a flexible role that supports your well-being and creativity.
5. A kind, nurturing, and fun team who support each other and love what we do.
6. A small, passionate, and collaborative company where you'll be trusted to take ownership and try new things.
7. A purpose-led business making a real impact in education management.
8. 23 days core annual leave + bank holidays.
9. Up to 7 additional days paid leave for event days.
10. Up to 21 additional days of unpaid leave.
11. Hybrid working with regular time at our Shoreditch offices and from home.
12. We value flexibility and support your individual needs—let's discuss how to shape the role around you.
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