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Associate Director - Head of Marketing Recruitment - B Corp certified | Passionate about People and Planet
We are hiring for the Marketing Sector…
Walker and Sloan are working with a full-service marketing agency in Bath, seeking to appoint a Head of SEO on a full-time basis.
Location: Bath UK, Hybrid working
Job Type: Permanent
About the role:
SEO Head responsibilities
* Initiate, advise, and collaborate on digital campaigns for our client base
* Develop engagement strategies
* Conduct monthly, quarterly, and yearly reviews
* Create and implement SEO strategies
* Achieve organic search optimisation and ROI maximisation
Definition of KPIs
* Create and present SEO and email reports and dashboards with clear communication and actionable insights
* Identify customer personas to target audiences effectively
* Identify problems and implement timely solutions
* Support the wider team to create efficiencies within service lines and delivery
* Provide SEO input to website projects, collaborating with UX, design, and development teams
* Collaborate with teams including Social, Client Services, Creative, and Web Developers
* Work with the broader AUK team on internal strategy planning and pitch work
Departmental responsibilities:
Digital Media Support: Understand and refer to client activity plans, demonstrating comprehensive understanding of client objectives, and deploying digital strategies to meet those objectives.
Campaign Planning: Develop effective digital campaigns with your team and other departments, using analytics and industry tools to evaluate results.
Knowledge Management: Develop knowledge of client businesses, objectives, and sectors to make informed recommendations and proactive tactics.
Client Relationships: Assist senior team members in responding to SEO-related client queries.
Reporting and Information Sharing: Ensure timely, accurate reporting of campaigns and share learnings to optimise future efforts.
Account Profitability: Support your team in maintaining profitability through accurate time and service level recording.
* Manage SEO assistants
* Manage SEO suppliers
* Work closely with the technical development team
Agency services:
* Team Following: Be proactive, positive, and energised, earning trust and collaboration from colleagues.
* Internal Communication: Develop strong relationships across departments.
* Account Administration: Manage client and agency information systems effectively.
* Agency Profile: Help develop and promote AUK’s profile within the industry via relevant social channels.
Your Skills and Experience:
* Minimum of 5 years SEO management experience
* Experience across sectors like healthcare, B2B, FMCG
* Award recognitions including The Drum Recommends and D&AD Pencil
What We Offer:
* Company pension scheme
* 25 days annual leave plus options to buy more
* AXA healthcare with 24-hour GP and gym discounts
* Bike to work scheme
* Hybrid working arrangement
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing
Industries
* Marketing Services
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