We craft extraordinary golf travel experiences for the world's most discerning golfers - from elite private clubs and high-net-worth individuals to luxury travel advisors and corporate partners. With offices in London, St Andrews, Ireland, the USA and Singapore, we're redefining what luxury golf travel means.
Our values aren't just words on a wall - they're the foundation of how we work:
Excellence | Passion | Integrity | Ambition | Innovation | Authenticity
We're in our "building year" - investing in the people, systems, and culture that will make us the best company to work for in specialist luxury travel. This is where you come in.
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The Opportunity
We're looking for a dynamic, people-focused professional to join us as People & Culture Manager - someone who sees HR not as admin, but as culture-building in action.
This isn't a traditional HR role. You'll be working at the intersection of people operations, performance management and cultural activation in a growing, globally distributed team. You'll have the autonomy to shape how we attract, develop and retain great talent while building the kind of workplace people love being part of.
This role combines hands-on people operations with genuine culture-building — you'll need to be comfortable switching between the two, sometimes on the same day.
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What You'll Own
People Operations (40%)
* Manage the full employee lifecycle: recruitment support, onboarding magic moments, offboarding with grace
* Maintain our HRIS (HiBob) as the single source of truth - profiles, org charts, documentation
* Administer benefits, pension, and payroll coordination across multiple entities (UK, Singapore, US)
* Ensure compliance with UK employment law as the primary jurisdiction, with working knowledge of entry-level requirements in Singapore and the US — supporting the People function as international offices are incorporated and staffed
* Manage employee relations with care and professionalism — including day-to-day queries, grievance handling, conflict resolution, and disciplinary processes — ensuring consistency with company policy
* Support procurement and vendor management for HR tech stack (HiBob, Happeo, benefits platforms) — including contract renewals, usage optimisation and recommendations for new tools as the business scales.
* Manage the logistics of our hybrid/distributed working model
* Act as the central point of contact for our global offices — maintaining regular communication with local teams and key office contacts to ensure day-to-day operational needs are met, including supplies, facilities coordination, and general administrative support; while not based on the ground, you'll hold overall responsibility for ensuring each location is well-supported
Performance & Development (30%)
* Coordinate manager training on 1:1s, feedback, and coaching
* Administer performance review cycles and ensure quality conversations happen
* Drive career development planning and internal progression pathways
* Help build our "GT Academy" - skills curriculum and continuous learning culture
* Track development spend and ROI on training investments
Culture & Engagement (30%)
* Design and deliver culture-building initiatives: recognition programs, volunteer days, team events
* Run biannual employee engagement surveys and drive "You said, we did" action planning
* Be the guardian of our values - help teams live them, not just say them
* Support our R&A Women in Golf Charter commitments and broader inclusion initiatives
* Create content for internal comms (Clubhouse/All hands calls, newsletters, Intranet pages)
* Be visible and accessible - someone people want to talk to, not have to talk to
* Plan and deliver key events on the social calendar
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Who You Are
* 3-5 years in an HR or people operations role (or 1-2 years + relevant degree/CIPD study)
* Comfortable with HR tech - ideally HiBob or similar HRIS platforms
* Strong written and verbal communication - you can explain complex policies in plain English
* Organised and detail-oriented, but not bureaucratic
* Confident working autonomously in a remote/hybrid team
* Genuinely interested in people - you care about getting it right, not just getting it done
* CIPD Level 3 or 5 qualified (or working towards it - we'll support your development)
* Experience in travel, hospitality, luxury brands, or sports/golf sectors
* Comfortable on camera and in front of groups (for training, All-hands hosting, etc.)
* Project management skills - you can run multiple initiatives without dropping balls
* Some exposure to international employment or multi-entity structures
Bonus Points:
* You play golf or have an affinity for the game (not essential, but it helps!)
* You've built something from scratch or scaled a people function in a startup/scaleup
* You've lived or worked internationally
* You're naturally curious about how great companies are built
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What Makes You a Great Fit
You're energised by variety. You love the idea of designing a recognition programme in the morning, troubleshooting a visa question before lunch, and hosting a manager training session in the afternoon.
You're a culture-builder, not just a policy enforcer. You know when to follow the playbook and when to create a new one. You understand that great people and culture management are about enabling people to do their best work while feeling valued and heard.
You're not afraid to be visible. You'll host segments of our monthly Clubhouse calls, run workshops, welcome new starters, and generally be someone people recognise and trust.
You're growth-minded. Whether you're early in your career or pivoting into HR from elsewhere, you're hungry to learn, try new things, and build your craft in a supportive environment.
You're a golf travel believer (or will be). You might not know the difference between St Andrews and Augusta yet, but you're excited to work for a company with real ambition in a sector people are passionate about.
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Why Join Golf Traveller?
🌍 Work that matters - You'll touch every part of the employee experience in a business with global reach
📈 Growth opportunity - This is a foundational role; as we scale, you scale
🏌️ Sector with soul - Golf, travel, luxury - industries people love
🎯 Values-led culture - We actually live our values, and you'll help ensure that continues
🧑🤝🧑 Brilliant team - Smart, ambitious, supportive people across three continents
🏠 Flexibility - Hybrid working with real autonomy
📚 Development - We invest in your growth (training budget, CIPD support if relevant)
✈️ Perks - Familiarity trips, industry events, golf days, quarterly socials
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What We Offer
* Equity: Tenure-based equity scheme — we want the people who build this company to share in its success
* Holiday: 25 days + 8 public holidays
* Development: Monthly destination training by industry experts; support for CIPD or other study if desired
* Culture: Quarterly team outings, volunteer days, recognition programs
* Flexibility: Hybrid working with regular London/St Andrews office presence
* Growth: Career development planning and internal progression pathways
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The Process
We believe in transparency and treating candidates with respect. Here's what to expect:
* Application review (we'll respond within 5 working days)
* Initial conversation (30 min screening call with Senior team member - culture fit, motivations, logistics)
* Competency interview (60 min with hiring manager - scenarios, working style, HR philosophy)
* Meet the team (30 min informal with 2-3 team members across different functions)
* Final conversation (30 min with CEO - values alignment, vision, offer discussion)
* We aim to complete the process within 6 weeks of your application.
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How to Apply
Send your CV and a short cover note (200 words max) and have a go at answering the three screening questions (take your time with these, we take them seriously!)
Interviews: Rolling basis
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Our Commitment to You
Golf Traveller is committed to building a diverse and inclusive team. We're proud signatories of the R&A Women in Golf Charter and actively work to create a workplace where everyone can thrive, regardless of background, identity, or experience.
We particularly encourage applications from underrepresented groups in the golf and travel industries.
If you need any adjustments to our recruitment process, just let us know - we're here to help.
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Ready to help us build something brilliant?
We're excited to meet you.
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Golf Traveller is a trading name of Sports Travel Group Limited
Offices: London | St Andrews | Ireland | USA | Singapore
Please note we do not provide sponsorships to those who require them and will only accept applications from those who have full rights to work in the UK and IDLR status.
We are committed to fostering an inclusive and diverse workplace where all individuals are valued and respected. We firmly believe that diversity drives innovation and strengthens our ability to serve our customers. As an equal opportunity employer, we strive to create an environment where everyone feels empowered to contribute and thrive.
If you require reasonable adjustments to support you during the recruitment process, please let us know. We will make every effort to accommodate your needs.
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