About Pod
We’re Pod – one of the UK’s leading EV charging providers, trusted by over 250,000 customers and powering more than 5 million miles every single day. Our team shapes a smarter, more sustainable future.
We started in 2009 as Pod Point, helping people make the switch to electric. Today we’re part of the EDF Family, a global leader in low‑carbon energy, delivering clean energy solutions that support EV drivers, help balance the grid, and reduce costs.
Pod partners with leading automotive brands, home builders, and retail giants, offering smart charging solutions that benefit homes, vehicles, and local communities.
Join the EVolution
The Paid Acquisition Manager (PPC & Affiliates) is a key role within Pod’s Acquisition Marketing team, responsible for driving efficient customer acquisition across paid search, affiliate marketing, and other acquisition‑led media channels that support full‑funnel performance.
This role evolves the team’s approach from lead generation to full‑funnel acquisition, ensuring paid activity is measurable, optimised and linked to downstream outcomes such as sales and revenue.
Responsibilities
* Own Paid Search performance – lead strategy and execution across Google Ads and Microsoft Ads, continually optimise structure, bidding, messaging, and landing page alignment to improve ROAS and reduce CAC.
* Grow and optimise affiliates and partnerships – manage and develop Pod’s affiliate programme, covering partner recruitment, relationship management, and commercial optimisation.
* Deliver acquisition‑led media beyond search – plan, manage and optimise activity across display and video channels to support funnel progression and conversion efficiency.
* Lead experimentation and testing – own and execute structured experimentation roadmaps across paid acquisition, building clear hypotheses and commercial cases to validate incremental impact.
* Drive insight through measurement and forecasting – produce high‑quality, data‑led performance reporting with actionable insights and channel forecasts to support budget planning, pacing, and allocation decisions.
* Stay up to date with the market – monitor competitor activity, platform updates and wider market dynamics to inform strategy, messaging, and testing priorities.
* Collaborate cross‑functionally – work closely with creative, brand, ecommerce, product, tech, analytics and external agencies to align paid activity with broader business goals.
* Support robust tracking and measurement – partner with analytics and tech teams to ensure reliable conversion tracking and measurement frameworks are in place.
* Work with pace and flexibility – move comfortably between rapid exploration, structured iteration, and detailed polish, adapting the approach to the problem at hand.
Qualifications
* Hands‑on paid acquisition experience with a strong track record of driving customer acquisition through paid search, video and display.
* Deep paid search expertise – practical experience in Google Ads, ideally Microsoft Ads, including account structure, bidding strategies, creative messaging, audience strategy and landing page alignment.
* Strong technical experience – comfortable collaborating on conversion tracking, event set‑up and measurement frameworks; experience in Google Tag Manager is a plus.
* Affiliate and partnership management – experience managing affiliate programmes, partner recruitment, relationship management and performance optimisation.
* Strong analytical capability – proficiency in GA4 and Excel, pulling, exploring and interpreting event‑level and funnel data to understand user behaviour and optimisation opportunities.
* Forecasting and commercial thinking – experience building and using forecasts to guide planning, pacing and investment decisions.
* Experimentation mindset – demonstrated design and execution of structured A/B tests with clear hypotheses and learnings.
* Collaborative communication – excellent communication skills and ability to work cross‑functionally with a wide range of stakeholders.
Benefits
* Access for you and up to 5 family/friends to the 'UnMind' wellbeing platform
* Podpoint Charger
* Discounted energy tariff
* Flexible hybrid working model
* Work abroad for up to 20 days per year
* Family & friend discount scheme
* 25 days holiday (plus Bank Holidays)
* Very generous parental and family leave
* Pension scheme with a 4.5% matched contribution
* Eyecare scheme
* Life insurance covering up to 4× your annual salary
* Virtual GP provided by HealthHero
* Employee Assistance Program
* Free Mortgage Advice
* Discounted Gym Memberships
* Cycling to Work scheme
Important Information
You must have the legal right to work in the UK. We celebrate diversity and encourage applications from all backgrounds. Your privacy is important to us; all information shared will be handled according to our Candidate Privacy Notice.
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