Digital Data Analyst (Website Analytics)
Burton Upon Trent / London – Hybrid (1–2 days onsite)
Up to £50,000
The Company
A well-known hospitality brand is growing its digital analytics function and looking for a hands-on Digital Data Analyst to join the team. You’ll be the go-to for web analytics across 80+ sites — helping the business truly understand how customers interact online and where the biggest opportunities lie to improve performance.
The Role
You’ll play a key part in improving the digital customer journey through cleaner data, sharper insights, and smarter reporting.
Expect to get involved in:
* Building dashboards and reports in GA4, SQL, Looker, and Power BI
* Analysing user drop-off points and conversion trends
* Validating tracking and debugging tags to ensure data integrity
* Pulling data from multiple sources to build a clear digital performance picture
* Partnering closely with marketing, product, and development teams to influence strategy
Your Skills
You’ll need:
* Strong hands-on experience with GA4 – you use it daily and know your way around custom reporting
* Solid SQL skills for querying and analysis
* Experience with Looker or Power BI – you can showcase dashboards you’ve built
* A knack for data validation and tag debugging
* The ability to translate insights for non-technical stakeholders
Working Setup
* Hybrid – 1–2 days a week onsite between Burton Upon Trent and London
* Expect around 2 days per month in Burton for key stakeholder sessions
* Flexible setup, but the team values regular in-person collaboration
Why Apply?
You’ll be joining a forward-thinking, data-driven team at the heart of a household hospitality name. It’s a role where your insights will directly shape how millions of customers experience the brand online — and you’ll get the tools and support to make it happen.