Job Title: Digital Applications Director
Location: Flexible (London, Zug, or other major global hub)
Salary: £180,000 – £220,000
Contact: Simon.Wilkinson@forsythbarnes.com
About the Company
A world-leading provider of flexible workspace solutions is seeking a Digital Applications Director to transform its global digital ecosystem. Operating thousands of locations across 120 countries and serving millions of customers, the company combines premium physical spaces with innovative digital platforms to deliver seamless access, booking, and management experiences.
This is a high-impact leadership role with the opportunity to shape the future of work, drive revenue growth, and position the company as a digital leader in the evolving workspace market.
The Opportunity
The Digital Applications Director will unify 27+ digital properties into a cohesive, high-performing ecosystem. This role combines strategic leadership, technical expertise, and commercial acumen to drive:
* Significant revenue growth through SEO, conversion optimization, AI, and automation
* Best-in-class user experience across web, mobile, and app platforms
* Integration of multiple platforms and brands while maintaining local relevance
* Scalable digital infrastructure and analytics to inform strategic decision-making
* Leadership and development of a 50–70 person global team
This is a hands-on, enterprise-scale transformation role ideal for a leader with experience delivering measurable impact in multi-brand or marketplace environments.
Key Responsibilities
Strategic Leadership
* Develop and execute a unified digital strategy across multiple brands and marketplaces
* Lead platform integration and digital transformation initiatives across 10,000+ employees
* Partner with the board and executive team on P&L, strategy, and performance reporting
Digital Performance & Revenue
* Deliver 30–50% growth in organic traffic and 30–100% conversion improvements
* Optimize booking and eCommerce platforms to drive revenue and reduce abandonment
* Implement geo-targeted digital experiences across multiple languages and regions
Technology & Operations
* Oversee web, mobile, and app platforms, ensuring performance, uptime, and accessibility
* Manage a £2M–£10M+ MarTech stack including CRM, automation, analytics, and testing platforms
* Build robust data infrastructure, dashboards, and analytics for ROI and performance tracking
Team Leadership & Culture
* Lead, inspire, and develop a high-performing global team
* Establish centers of excellence in SEO, conversion optimization, AI, and digital marketing
* Foster a culture of experimentation, innovation, and adoption
Candidate Profile
* Proven digital leader with experience in $1B+ revenue organizations
* Extensive experience in multi-brand digital transformation, platform integration, and digital revenue growth
* Strong technical expertise in SEO, AI, MarTech, analytics, and digital product platforms
* Commercially focused, with P&L accountability and measurable impact on revenue
* Experienced in managing large, geographically distributed teams
Why This Role Matters
This is a rare opportunity to transform a global digital ecosystem, drive up to 60% of company revenue, and define the future of flexible workspace. The successful candidate will leave a lasting legacy by unifying fragmented digital properties into a world-class, revenue-generating platform.
To apply or learn more, please contact:
Simon Wilkinson – Simon.Wilkinson@forsythbarnes.com