Head of Demand Generation | B2B | HubSpot
Location:Hybrid Manchester City Centre (2 days in the office, 3 days WFH)
Salary:£55,000-£60,000 + 10% Discretionary Annual Bonus
Are you a demand gen pro ready to shape a strategy from the ground up?
We’re hiring a Head of Demand Generation for a well-established, high-growth B2B finance business that’s investing in marketing for the first time, and they’re doing it properly.
You’ll report directly to a newly appointed, commercially savvy CMO who’s building the team from scratch. This is a rare chance to take full ownership of demand gen - strategy, tech stack, and execution - and really make your mark.
What you’ll be doing:
* Develop and lead the full-funnel demand generation strategy
* Own HubSpot (Sales & Marketing Hubs) and manage all workflows, lead scoring, segmentation, reporting
* Use Cognism to build targeted prospect lists for campaigns
* Drive high-quality MQLs to an in-house Telemarketing team
* Run integrated digital campaigns (LinkedIn, email, paid, SEO, website)
* Report on funnel performance, campaign ROI, and lead progression
What we’re looking for:
* B2B demand gen experience - ideally in fintech, financial services, or SaaS
* HubSpot superuser (Sales & Marketing Hubs)
* Hands-on experience with Cognism or similar data tools
* Great collaborator with Sales/Telemarketing
Why this role?
* Part of a wider marketing transformation – this is the first demand gen hire
* Growing business with clear plans and momentum
* Hybrid role – 2 days/week in Manchester city centre