Agency : Havas Market Job Description : The Channel Expertise Executive is operating Media Experience (Mx) campaigns for a client portfolio on a specific channel. SEO Content Executive Reporting To: SEO Strategy Manager Office Location: Blokhaus, West Park Ring Road, Leeds, LS16 6QG ABOUT HAVAS MARKET: We are Havas Market, part of the Havas Media Network. We believe in in the fusion of commerce and performance to drive limitless performance. We break down barriers between commerce and performance to build cohesive multichannel purchase experiences that powerfully combine tech and human flair. Havas Market expertise spans four core specialist services: paid media (PPC, paid social, shopping international), owned (SEO, CRO, content, creative, localisation), commerce (Amazon, Marketplaces, Retail Media, social commerce) and earned (digital PR, social). We help clients such as Bonhams, DASH Water, JDE, Office Shoes and TOAST to: Connect with the human behind the click – we harness human-led planning and technology to create experiences that connect more deeply and drive superior digital performance. Capture meaningful metrics that matter – we focus on meaningful results that drive business impact, not just superficial metrics, ensuring client strategy delivers real commercial success. Combine curious minds and powerful technology – we turn data into actionable insights, all powered and delivered by cutting-edge technology, giving clients a competitive edge in market. THE ROLE: This role is an exciting opportunity for a passionate copywriter & SEO advocate to join the team as Content Executive within our SEO Strategy team. This person should be keen to learn and develop into someone that can deliver client strategies and execute campaigns across a content-driven landscape. The ideal person will be someone who has a natural propensity towards writing content online. This role will involve drafting blog articles for clients, writing & optimising product pages, editing content, as well as assisting in the brainstorming, planning and creation of digital PR campaign assets. In addition, the role will include utilising AI-powered tools to support content research, ideation, and production, ensuring output is both creative and data-informed. An understanding of the SEO industry would be advantageous, but isn’t a mandatory requirement, as we’re happy to provide training and a clear development path. Familiarity with using AI for content creation is a desirable skill, but not essential — we welcome candidates who are eager to learn how to apply these tools effectively. A desire to learn more about SEO in general to expand out into content SEO strategy tasks is also a bonus. The ideal candidate will have some experience in having written content online in the past whether as a student, intern, grad placement or in their personal lives. We would like for the candidate to be willing and able to share some examples of their written work prior to any interview. KEY RESPONSBILITIES: Within your first six months we would expect you to be able to complete the following tasks: Creating SEO-focused copy including product descriptions, category copy, meta descriptions, and titles for client websites, utilising AI tools to speed up research and ideation and optimisation. Using AI-assisted tools for creation of innovative and original content to inspire and captivate our target audiences whilst delivering on SEO KPIs, with only editing for SEO optimisation and quality checking required. Developing a clear and consistent prompts for brand tone and quality of content across all outputs produced for clients with minimal edits required. Undertaking keyword research and analysis to help shape content approach for clients leveraging AI-driven keyword and topic clustering prompts. Supporting the SEO Strategy Manager to review the copywriting strategy and adapt where required. Brainstorming engaging content ideas and digital PR campaign assets (individually or in teams). Contributing to competitor analysis to identify opportunities and insights. Proactively sharing suggestions to improve our content offering or creation process, including identifying ways to better integrate AI to improve quality and efficiency. Working collaboratively and proactively with wider teams (digital PR, technical SEO, paid search, and planning teams). DESIRABLE SKILLS AND EXPERIENCE: Exceptional writing and communication skills Creative flair and a positive, can-do attitude with strong attention to detail Interest in AI platforms and how they can be applied to enhance content outputs Curiosity about AI technology developments and a willingness to experiment with new tools and techniques Ability to balance AI-assisted work with human creativity to deliver high-quality, authentic content Past education/experience in journalism, English language/literature, or related subjects Strong time management skills, with the ability to prioritise workload and meet deadlines Willingness and a hunger to take feedback on board Strong collaboration skills and desire to work with others in a team A working knowledge of uploading content into a website’s CMS An understanding of SEO and how to incorporate best practices into copywriting (desirable but not essential) A working knowledge of key content and SEO tools (Ahrefs, SEMRush, etc.) Interest in web analytics and an ability to use data to back arguments Awareness of marketing trends and a proactive approach to applying them in our services LI-PH1 Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.