We are working with an ambitious, high‑energy events and experiential agency partnering with world‑leading brands to create unforgettable Retail, Live and Digital campaigns that hit hard and deliver maximum impact. Due to team expansion they are lookign for a Creative Strategist to add to their team. About the Role: As a Creative Strategist, you’ll play a pivotal role in shaping insight‑led strategies and developing campaigns grounded in real‑world behaviour. You’ll bring clarity and direction to the work, helping teams unlock the “why” behind the brief and translate it into powerful creative opportunities. You’ll be hands‑on throughout the creative process, sleeves rolled up, contributing ideas, refining them, and helping land them with impact. You’ll push teams to think differently while staying rooted in what audiences care about. Key Responsibilities: Proven experience in an agency strategy role Below-the-line experience (promotions, POS, field, experiential, CRM/direct where relevant) Strong understanding of consumer brands and Passion for consumer brands with an instinctive curiosity about the strategies that make them thrive. Hands on experience leading category safaris in both on trade and off trade environments. Skills and Expertise: Digging into audience behaviour, exploring cultural signals, trends and category dynamics to uncover insig...