Overview
Belazu is looking for a commercially sharp and insight-driven Senior National Account Manager & Category Lead to manage key grocery customers and lead category strategy across our retail portfolio. Youll drive profitable growth, own customer relationships, and lead initiatives that bring data and innovation together. Its a perfect role for someone who loves the buzz of retail, thrives on cross-functional collaboration, and wants to play a visible part in growing premium food brands like Belazu and Miso Tasty.
About Belazu
This is a lovely opportunity to join a business with an impressive set of accreditations, from B Corp status to silver standard Investors in People and newly recognised in 2025 as a Sunday Times Best Place to Work. We are a diverse team with a shared set of professional goals and social values that drive a hugely satisfying working experience. Belazu has been a pioneer of supplying high quality, Middle Eastern and Mediterranean Ingredients within the UKs Foodservice for over 30 years. We are an innovative leader in our field, with an energetic and high performing working culture. We have ambitious plans to grow over the next 5 years and take great pride in the values that form the spine of our business.
What the day job looks like:
As Senior National Account Manager & Category Lead, you will:
* Lead the commercial relationship for Tesco, Ocado, M&S and Co-op across multiple categories.
* Develop and implement JBP strategies, promotional plans, and in-store activations.
* Monitor EPOS and revenue performance, making data-led recommendations for growth.
* Lead range reviews and customer presentations, turning insights into action.
* Drive category excellence - develop frameworks and tools that embed category thinking into everything we do.
* Identify new product and category opportunities in collaboration with Innovation and Marketing teams.
* Track and respond to competitor movements, customer trends and shopper data.
* Manage and support a National Account Executive, helping them hit their KPIs and grow.
This role will suit you if:
* You have strong experience of food/FMCG experience managing the Tesco account and other major retailers and negotiating JBPs - this is essential
* You love blending commercial thinking with category insights and shopper behaviour.
* Youre confident presenting to buyers and senior stakeholders.
* Youre organised, analytical, and comfortable owning multiple projects end to end.
* Youre a natural mentor and collaborator with a strong sense of ownership.
This role may not be for you if:
* You prefer back-end account support over direct customer ownership.
* You struggle with shifting priorities or cross-functional work.
* You dont enjoy using data to influence category and retail strategy.
* Youre not comfortable managing others or giving regular performance feedback.
Whats in it for you?
* 33 days annual (including 8 public holidays) per annum
* Auto-Enrolment Pension
* Life assurance
* Discretionary bonus scheme (30%)
* Hybrid working
* Long service awards
* Free parking on site
* Up to 40% discount on Company products
* Access to Enjoy Benefits portal
* The best canteen youll ever eat at
Terms
* 40 hrs/wk, 8:30am5.00pm MonFri (flexible start times)
* Hybrid working model
* Probationary period: 3 months
* Annual salary review (our movers and shakers are always rewarded)
* 30% KPI-related bonus based on clear and achievable goals