AT LA COCINA, everything we do is done with hospitality, for our community, and in service of opportunity and inclusivity. Our work is to transform economic conditions that put up barriers for women, working-class people, immigrants, and people of color in the food industry. We provide affordable kitchen spaces, training, resources, and community to talented entrepreneurs so they can build thriving businesses. We center entrepreneurs in everything we do, including making working directly with entrepreneurs a requirement for all employees at the organization. We seek passionate, mission-driven individuals who share our passion for the transformative power of food to change lives and reshape current social and political structures. We achieve our goals because of the energy you bring and share with others. You can learn more about the organization at www.lacocinasf.org. JOB SUMMARY | As the Food and Beverage Retail Sales Coordinator, your mission is to lead the dynamic day-to-day, online operations of La Cocina’s sales programs and e-commerce platforms, driving revenue growth across our catering, retail, and event programs. You’ll bring creative energy to new initiatives, implement bold marketing strategies, and build strategic partnerships that expand our customer base locally and globally. You’ll play a key role in increasing online sales and delivering strong, successful business outcomes for our community of food entrepreneurs. WHAT YOU CAN EXPECT IN THE F&B SALES COORDINATOR ROLE AT LA COCINA DRIVE SALES Achieve or exceed quarterly sales goals for online catering, retail, and event revenue programs. Oversee all aspects of each online point of sales system and its compliance. Implement strategic and creative tactics to drive revenue growth, cultivate customers, and enhance brand visibility, ultimately converting leads into sales. Increase profitability and customer satisfaction by creating industry-specific seasonal campaigns, cross promoting, and upselling service and product offerings. Manage stages of customer order fulfillment, coordinating across businesses, contractors, and third party partners. Maintain organized processes and a planning calendar to ensure smooth operations and timely execution of campaigns, business onboarding, and inventory management. Troubleshoot technical issues. Manage accurate and timely accounting and payment processing. Monitor sales performance and industry trends to inform sales strategies. Maintain customer database in Salesforce for targeted communication and engagement. ONLINE CATERING COORDINATION Manage Bbot and Toast catering accounts and their legal compliance. Oversee the business’ service operations of the online catering platform. Grow our catering business roster to diversify our offerings, leading the onboarding of new entrepreneurs into the catering systems, verifying eligibility, upkeeping caterer agreements, and implementing menus, pricing, and content. Coordinate and oversee the online implementation of new La Cocina sales campaigns and event ticketing. RETAIL COORDINATION Manage La Cocina’s Shopify account and its legal compliance. Oversee our order fulfillment partner, shipping, inventory, and quality control. Manage and order inventory for gift boxes, e-gift cards, cookbooks, and merchandise, while maintaining waste control procedures for online retail and wholesale accounts. Execute year-round sales and promote holiday bulk ordering of retail products, corporate large-volume orders, and fulfill custom requests such as personalized notes, local assembly, and deliveries. BE A STRATEGIC PARTNER Collaborate closely with the sales and program teams to ensure business readiness, streamline launches of new online products and businesses, and distribute opportunities equitably. Collaborate with the communications team to design and publish marketing campaigns, coordinating content and distribution. Maintain up-to-date information on F&B offerings, including digital and print marketing materials, such as targeted pitch decks, packets, website and platform content, and tailored messaging. ECOSYSTEM BUILDING Forge strategic relationships to expand sales opportunities within the community and industry for partner cultivation and engagement, including attending tabling and industry events. CENTERING ENTREPRENEURS Dedicate 5% of your time (about 100 hours annually) to supporting La Cocina participants through technical assistance, engagement at business events, and assistance during key events. This differs for each staff member at La Cocina and is based on your role and skills. Additional duties may be assigned, such as supporting the sales team and cross team sales initiatives. WHAT YOU WILL BRING TO THE TABLE AT LA COCINA LEADERSHIP | Take initiative in annual planning, strategy, and execution. Contribute to promoting a culture of feedback that supports growth, success, and strength of the team. RETAIL EXPERTISE | Experience working in food retail and e-commerce is an advantage in this role. IMPACT REPORTING AND TECHNOLOGY | Use technology like Salesforce for reporting activities. Your attention to detail helps us tell our story, raise funds, and showcase our impact. CUSTOMER SERVICE | Deliver exceptional service by understanding and meeting customer needs through active listening and problem-solving. REVENUE GROWTH | Drive revenue through new product development, marketing, and partnerships while managing P&L and business strategy. SMALL BUSINESS INSIGHT | Relate to and support entrepreneurs by understanding the challenges and rewards of small business ownership. CULINARY ENTHUSIASM | Stay informed about industry trends and explore diverse flavors, actively participating in menu development. Eager to explore diverse flavors and ingredients with an open mind. A willingness to taste and evaluate any dish to enhance menu development and overall product quality. TEACHING SKILLS | Communicate complex concepts clearly and adapt teaching methods to different learning styles to engage others and foster an inclusive learning environment. COMMITMENT TO EQUITY | Advocate for racial and gender equity in business ownership, particularly in low-income communities. RELATIONSHIP BUILDING | Establish positive relationships with employees, entrepreneurs, food industry leaders, and the public. COMMUNITY INVOLVEMENT | Participate thoughtfully in community events and initiatives. BILINGUAL ADVANTAGE | Being fluent in Spanish and English enhances communication in this role. $69,000 - $78,000 a year Annual Salary is determined based on candidates skills and qualifications. This role is listed as full-time and exempt, but we’re open to part-time arrangements. If hired part-time, compensation will be adjusted to an hourly rate based on the salary range for this position. TIME OFF RESTRICTIONS Avoid substantial time off during high catering seasons (Spring Gala Season: May – June, Fall Catering Season: September – October, Holiday Season: November – December), any major fundraising campaigns, all La Cocina development special events and for any large donor or partner commitments. EQUAL EMPLOYMENT OPPORTUNITY La Cocina is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.