Marketing Manager - Corporate & Institutional Banking (B2B)
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End Date
Monday 07 July 2025
Salary Range
£59,850 - £66,500
We support flexible working – click here for more information on flexible working options
Flexible Working Options
Hybrid Working, Job Share
Job Description Summary
Job Description
JOB TITLE: Marketing Manager - Corporate & Institutional Banking (B2B)
LOCATION(S): Bristol or London
HOURS: Full time
WORKING PATTERN: Hybrid, 40% (or two days per week) in one of our office hubs mentioned above
About This Opportunity
As a Marketing Manager for Lloyds Corporate and Institutional Banking (CIB) division, you’ll play a pivotal role in accelerating growth by delivering integrated campaigns alongside the business. You will be part of the wider B2B marketing team and will be a team player. As a natural communicator, building effective links with business counterparts and agency partners alike will be a key part of your role to influence, inspire and win support at all levels. Experience is important, but so too is attitude. We value individuals who bring ideas, energy and a ‘can do’ approach to overcome hurdles and drive projects through to timely completion, with an eye for detail and an ability to meet deadlines in a fast-paced environment.
You'll be responsible for:
* End to end development and delivery of campaign strategy and execution
* Managing and executing multi-channel campaigns including through digital, press, social, 121, in person events, conferences, and webinars.
* Developing content marketing (blog, articles, infographics, social cards, success stories) and lead brand awareness, engagement and nurturing assets.
* Collaborating with and leading both internal and external agencies to create the production of compelling campaign material
* Managing budgets and measuring campaign success.
* Being the brand champion for the business and ensure all output is on brand.
* Working closely with internal business stakeholders across the CIB business
What You'll Need
* Relevant experience in B2B marketing, with knowledge of Financial Services Marketplace.
* Strong expertise in creating integrated campaigns with proven results.
* Content writing skills with proficiency in English.
* Expertise in digital marketing.
* Strong analytical skills with ability to quickly understand and learn complex subjects.
* Ability to work with a matrix reporting structure.
* Excellent interpersonal skills both internally and externally.
* Good commercial awareness to recognise profit levers of the B2B industry.
About Working For Us
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We also offer a wide-ranging benefits package, which includes:
* A generous pension contribution of up to 15%
* An annual bonus award, subject to Group performance
* Share schemes including free shares
* Benefits you can adapt to your lifestyle, such as discounted shopping
* 30 days’ holiday, with bank holidays on top
* A range of wellbeing initiatives and generous parental leave policies
Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
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