If you have not directly led performance creative that scaled a brand from low–mid 7 figures to 8 or 9 figures in revenue, this role is not a fit. If you have, and want the next big growth + scale challenge, read on.
About AutoReel
AutoReel is the leading AI-powered platform that transforms real estate listing photos into cinematic property videos in minutes. We serve thousands of users — from independent agents to major brokerages. Our platform enables real estate professionals (realtors, brokers, real estate photographers and media companies) to create professional property videos without the high cost and time associated with traditional video production.
We’re a small, fast-moving team that ships constantly, with the leadership team from world-class companies such as Facebook, Instagram, and Snapchat. We’re scaling rapidly and need a creative leader who can build the creative engine that fuels our paid growth across Meta Ads, YouTube, and beyond.
About the Role
We’re looking for a Head of Performance Creative to own the creative strategy and production behind AutoReel’s paid acquisition. This is a hands‑on leadership role where you’ll build the systems, build and manage a lean team (primarily offshore), and personally own the creative ads output that powers our growth.
You’ll be responsible for producing 50‑100+ video ads per week across channels, building scalable creative testing frameworks, and integrating AI tools into every stage of the workflow. This needs to be a thoughtful, scalable system that can support scaling up to 100‑500 creatives weekly if needed.
You understand how Meta and TikTok algorithms reward creative, and you know how to turn that knowledge into lower CPAs and higher ROAS.
This isn’t a “big team, big budget” role. It’s a “scrappy, high-output, build-the-machine” role at a startup that’s growing fast and competing hard.
What You’ll Do
* Own performance creative strategy: Set the creative direction and testing roadmap on Meta. You’ll decide what gets made, why, and how we measure success.
* Build and run the creative engine: Design the workflows, templates, feedback & learning systems that let us produce 50+ high‑quality ad creatives per week without burning out – and support scaling up the number of creatives weekly as we grow.
* Lead with AI: Integrate AI tools into every stage of creative production — from ideation and scripting to editing and iteration. Maximize throughput while keeping quality high.
* Manage a small, high‑performing team of creatives (as needed)
* Drive creative testing at scale: Build structured testing frameworks (hooks, formats, messaging angles, audiences) and turn data into actionable creative briefs.
* Partner with Growth: Work closely with our paid media buyer and creative production team to align creative strategy with campaign performance. Turn spend data into better ads.
* Know our customers deeply: Understand the real estate agent and photographer psyche — their fears, desires, and buying triggers — and translate that into ads that convert.
Qualifications
* Direct owner or co‑owner of creative for at least one SaaS (or DTC) brand that grew from 7 figures to 8 or 9 figures in ARR/revenue while you were in the seat.
* 5+ years building and leading creative teams in performance marketing, growth, or digital advertising.
* Proven track record of producing high‑volume performance creative on Meta
* Deep understanding of how platform algorithms evaluate and reward creative — you think in hooks, thumb‑stop rates, and hold rates.
* Hands‑on experience with AI tools and creative tools (video generation, script writing, image editing) and a strong opinion on how to integrate them into production workflows.
* Experience building creative testing systems and translating performance data into actionable creative strategy.
* Comfortable in a startup environment where you’ll build processes and systems from scratch, not inherit them.
* Strong editorial eye and ability to give fast, clear creative feedback.
* Bonus: Experience in real estate, proptech, or SaaS. Familiarity with vertical video formats and UGC‑style content.
Why AutoReel
* High impact, high ownership: You’ll directly shape how millions of real estate professionals discover AutoReel. Your work shows up in the numbers every week.
* AI‑native company: We’re not adopting AI as an afterthought — it’s core to everything we build, including how we create ads.
* Real traction: 150,000+ videos created, 50,000+ users, partnerships with major brokerages, and strong unit economics. This is a rocketship, not a science project.
* Lean and fast: Small team, no bureaucracy, ship daily. If you’ve been stuck in layers of approval at a big company, this is your chance to move.
* Competitive base salary + performance bonuses tied to growth metrics
* Remote‑first with flexible schedule
* Direct access to the CEO and founding team
* Creative budget and tools to build your stack
How to Apply
* Send your resume
* Confirm youve scaled a brand to 8 figures
* Share a portfolio and case studies showing performance creative you’ve led (results matter more than polish).
* Tell us: What’s the best‑performing ad you’ve ever made, and why did it work?
AutoReel is an equal opportunity employer.
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