Classic Football Shirts started in 2006 when university friends Matt Dale and Doug Bierton set out to track down rare football shirts. From those early days in a bedroom full of rails, the company has grown into a thriving business with a talented team, a busy warehouse, and stores in Manchester, London, and the US.
Our passion for football and the stories behind every shirt drives everything we do. At Classic Football Shirts, we work together, stay grounded, and always put our fans at the heart of the business. We share the passion, win together, stay fan-focused, be agile, and stay grounded — values that guide how we operate every day.
To find out more about our story so far please follow this link: https://www.classicfootballshirts.co.uk/about-us
We welcome all suitably qualified applicants and are committed to creating an inclusive environment for all our employees. We have a great work ethic and a friendly group of diverse employees who enjoy working here to help carry out our mission.
The Role: Head of Marketing
We are looking for a Head of Marketing who will lead, organise, and manage our diverse marketing team, ensuring seamless delivery across all channels with a particular focus on ecommerce performance. This is a hands‑on, operational role responsible for turning business objectives into action, balancing priorities across digital, creative, and retail marketing, and ensuring the team works effectively together. The role is central to creating a motivated, happy, and high‑performing team while keeping campaigns on track and driving measurable outcomes.
Location: On Site, Manchester City Centre, Northern Quarter
Hours: The role is a full‑time position, 39 hours per week, 5 days a week, between Monday and Friday.
Key Responsibilities
* Lead, coach, and support the marketing team, including specialists across social media, digital, partnerships, ecommerce, content, creative, and video.
* Create a positive, collaborative culture where individuals feel valued, supported, and motivated to deliver their best work.
* Provide clarity of roles, responsibilities, and priorities, ensuring balance across functions and avoiding silos.
* Regular 1:1s and team meetings to drive alignment, resolve challenges, and celebrate success.
Operational Marketing Delivery
Oversee day‑to‑day execution of marketing activity across all functions
* Ecommerce & CRM: Email, CMS, product marketing, and customer journey optimisation.
* Content & Creative: Video, design, photography, social content, and campaigns.
* Partnerships & Gifting: Management of influencer, partnership, and gifting activity.
* Ensure campaigns run smoothly, deadlines are met, and activity aligns with trading calendars, stock, and retail launches.
* Be a hands‑on problem solver, ready to step into detail where needed.
Performance & Reporting
* Monitor ecommerce KPIs (traffic, conversion, revenue, ROAS, retention) and digital marketing performance, reporting progress to the CGO.
* Ensure team members are clear on targets and deliverables, with accountability for outcomes.
* Identify operational blockers and remove them to maintain delivery speed and quality.
Cross‑Functional Collaboration
* Work closely with Ecommerce, Merchandising, Retail, and Operations to ensure marketing supports business priorities.
* Align with Creative and Content to ensure brand consistency across all channels.
* Maintain communication between UK and US retail/marketing activity to support global alignment.
About You
* People‑first leader – empathetic, approachable, and committed to keeping the team happy and engaged.
* Operationally strong – highly organised, with the ability to manage multiple channels, campaigns, and priorities at once.
* Hands‑on manager – comfortable stepping into the detail, reviewing outputs, and supporting delivery where needed.
* Commercially aware – understands how marketing drives revenue and ROI in both ecommerce and retail.
* Collaborative – able to connect creative, digital, and commercial priorities into one cohesive strategy.
* Calm under pressure – resilient, adaptable, and steady in a fast‑paced retail environment.
* Clear communicator – skilled at simplifying priorities, giving feedback, and keeping the team aligned.
Qualifications
* Proven experience in managing multi‑discipline marketing teams (digital, creative, ecommerce, partnerships).
* Track record of operational marketing leadership in an ecommerce context.
* Understanding of ecommerce levers and digital performance channels.
* Experience working in a fast‑paced, high‑volume retail or consumer brand (sports, fashion, desirable).
* Previous responsibility for team development, resourcing, and performance management.
What’s in it for you?
If you have an interest in sustainable fashion and sportswear then this is a great opportunity to join our team at Classic Football Shirts who are the market leader in original and authentic football shirts.
* Competitive salary and benefits package
* Well‑being: Five‑a‑side football every week, fruit delivery, other food on site for breakfast/lunch
* Brand new city centre office in the heart of Manchester
* Casual dress code
* Regular social events; summer party, Christmas party, occasional football events
* Friendly and supportive team
* Early finish on a Friday
Application
* Application method: please email CV and Cover Letter to recruitment@classicfootballshirts.co.uk
* Please note: We are not engaging with recruitment agencies for this role, so we kindly ask that agencies do not contact us regarding this vacancy.
Seniority level
Director
Employment type
Full‑time
Job function
* Marketing and Management
Industries
Sporting Goods Manufacturing, Retail Apparel and Fashion, and Online and Mail Order Retail
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