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Co-Founder of Pulse Group - Scaling Product Development teams in the UK & Europe
An amazing opportunity for an experienced, consumer obsessed Product Marketing Manager with strong app experience to join this well-known media giant based in central London who are one of the biggest producers of content globally with a user/follower base of over 150M.
The Mission
Help shape how their app is discovered, understood, and adopted.
You’ll own off-platform acquisition, feature marketing, and go-to-market strategy making sure every feature launch and campaign resonates with users and drives measurable growth.
* Lead paid campaigns across Meta, Google App Campaigns, Apple Search Ads, TikTok, and programmatic.
* Optimise App Store & Play Store listings (ASO + conversion experiments).
* Own campaign measurement with MMPs (AppsFlyer).
* Develop positioning & messaging for new and existing features.
* Build go-to-market plans across paid, owned, & earned channels.
* Write compelling copy for app updates, release notes, store pages & campaigns.
* Partner with Product, Design, Editorial & PR for aligned launches.
* Track adoption & awareness, refining strategies to boost usage.
* Translate technical features into user benefits with storytelling, tutorials & campaigns.
* Drive in-app discovery via push, banners & newsletters.
* Collaborate on onboarding flows (narrative & messaging).
* Build case studies & proof points to deepen engagement.
* Feed learnings back into acquisition & feature strategies.
* Develop creator partnerships, cross-promotions & seasonal campaigns.
* Amplify brand moments on & off platform.
This is a career-defining opportunity for someone passionate about growth, storytelling, and data-driven marketing.
Ready to make an impact? Apply today!
Seniority level
* Not Applicable
Employment type
* Full-time
Job function
* Product Management and Marketing
Industries
* Technology, Information and Media
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